Why Content Marketing Works So Well For Montessori Schools
To say Montessori education is unique would only be a half-step in the right direction. The Montessori method is a paradigm-shifting educational revolution that challenges nearly every major educational convention. From the multi-age classrooms to the role of the teachers as Guides instead of the source of all knowledge, the Montessori method is a complete departure from traditional education. In fact, Montessori education can be so unique that it can be difficult for newcomers to grasp at first…
Planning One Year Of Great Montessori Blog And Social Content
As a Montessori administrator, we know that you wear many hats. Your to-do list probably goes on for days, and it's not likely that posting on social media or publishing a school blog takes priority on that list.
As digital marketers, we are here to tell you that there is a lot of value in maintaining an updated blog and posting regularly on social media... and with good planning, it doesn't have to take too much time on your to-do list!
The answer is planning! Planning content in advance is s…
A New Year of Montessori Blogging: Parent Education Blog Topics For Your School Website
A Great Goal For 2022
A great New Year’s resolution to help boost interest and enrollment at your Montessori school in 2022 is to create compelling blog articles for parents on your school website! Content marketing is a fantastic way to keep your website refreshed, help your SEO efforts, educate families on Montessori philosophy, and establish yourself as a thought leader in the Montessori space.
I could easily go on for days about the many reasons you should be investing more time in your s…
Creating Podcasts for Montessori Schools
What Are Podcasts?
You may already be well acquainted with this popular form of media!
A podcast is an episodic series of spoken word digital audio files that a user can download to a personal device for easy listening. Streaming applications and podcasting services provide a convenient and integrated way to manage a personal consumption queue across many podcast sources and playback devices.
Podcasts allow people to listen to information, stories, and news without having to watch anything,…
5 Reasons Why Blogging is Important for your Montessori School
A blog is a vital component of any digital marketing strategy. It’s one of the most effective ways to grow awareness while providing relevant and helpful information.
And, lucky for us, it is especially suited to Montessori schools!
Here are five reasons why.
1. A Blog Engages and Educates Parents About Montessori
From multi-age classrooms to the role of the teacher as a guide, Montessori is a departure from traditional education. In fact, Montessori education is so unique that it can be dif…
Investing in Professional Photography and Graphic Design
First Impressions Matter
Imagine a prospective parent who is researching Montessori schools for her child.
She visits a school’s website that has programs for her child, but the school’s logo is fuzzy and poorly designed, the colors on the website don’t match, the layout is confusing, the photos are pixelated, and the tuition download is just a text document.
She visits another school’s website that also has programs for her child. It has a sharp, attractive logo, consistent colors, a clean l…
Content Planning Part Two: Creating a Topic List and Schedule
Content marketing and successful Montessori schools go hand-in-hand.
Taking the time to create and publish content that provides real value to your audience brings you one step closer to achieving key goals such as attracting more new families, increasing enrollment, and expanding the reach of your school.
But there’s a catch.
Sporadically posting content, no matter how valuable it may be, actually works against your goals, which is why it’s important to have a consistent content mar…
When Good Content Goes Viral, Your Montessori School Wins
Chances are you’ve heard the term “gone viral” in reference to a video, a blog post, or some other form of content shared online.
Like the name suggests, viral content is content that spreads rapidly (like a virus) by way of social sharing—which means it gets a lot of attention because a lot of people are viewing it.
What you may not realize, however, is how beneficial this can be for your Montessori school.
Viral content means more social shares, which means more views by more prosp…
Content Marketing and Montessori Schools: A Perfect Pairing
To say Montessori education is unique would only be a half-step in the right direction. The Montessori method is a paradigm-shifting educational revolution that challenges nearly every major educational convention.
From the multi-age classrooms to the role of the teachers as Guides instead of the source of all knowledge, the Montessori method is a complete departure from traditional education.
In fact, Montessori education can be so unique that it can be difficult for newcomers to grasp …
Top of the Funnel Content: What it Is and Why You Need it
For content marketing to be successful, it’s imperative to first have a deep understanding of your audience. As a Montessori school, you are very familiar with your avatar, i.e. parents and families who are your target audience.
However, it’s important to also know where each individual prospect is in your sales funnel.
Here’s what I mean:
There are three levels of commitment and interest when it comes to families who visit your Montessori website.
- Top of the Funnel = Awareness
- Middle of …