Montessori Marketing Insider

Content Marketing

When Good Content Goes Viral, Your Montessori School Wins

When-Good-Content-Goes-Viral,-Your-Montessori-School-Wins

Chances are you’ve heard the term “gone viral” in reference to a video, a blog post, or some other form of content shared online.

 

Like the name suggests, viral content is content that spreads rapidly (like a virus) by way of social sharing—which means it gets a lot of attention because a lot of people are viewing it.

 

What you may not realize, however, is how beneficial this can be for your Montessori school.

Viral content means more social shares, which means more views by more prosp…

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Content Marketing and Montessori Schools: A Perfect Pairing

Content Marketing and montessori schools - a perfect pairing

To say Montessori education is unique would only be a half-step in the right direction. The Montessori method is a paradigm-shifting educational revolution that challenges nearly every major educational convention.

 

From the multi-age classrooms to the role of the teachers as Guides instead of the source of all knowledge, the Montessori method is a complete departure from traditional education.

 

In fact, Montessori education can be so unique that it can be difficult for newcomers to grasp …

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Top of the Funnel Content: What it Is and Why You Need it

For content marketing to be successful, it’s imperative to first have a deep understanding of your audience. As a Montessori school, you are very familiar with your avatar, i.e. parents and families who are your target audience.

However, it’s important to also know where each individual prospect is in your sales funnel.

Here’s what I mean:

There are three levels of commitment and interest when it comes to families who visit your Montessori website.

  1. Top of the Funnel = Awareness
  2. Middle of …

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How to Plan Your Content for the Year

While the Montessori Method isn’t new, the way Montessori schools market themselves is ever-changing.

In our modern world of digital-everything, content marketing is absolutely essential to any Montessori school’s digital marketing strategy.

But it’s not as easy as writing a blog once a month.

In many ways, creating an effective content schedule is a lot like creating a lesson plan for a Montessori class:

It’s all about asking questions, considering what theories and topics matter most, and …

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