Search Engine Marketing
Determining a Google Ads Budget for Your Montessori School
There's no doubt that Google Ads stands out as one of the most powerful tools to attract prospective parents and students. Google processes 8.5 billion searches per day... some of those are parents looking for the right program for their child. If your school is deciding whether or not to use Google Ads as part of your marketing approach, ad budget is certainly going to come into question.
So... how can you determine a good Google Ads Budget?
Well, the truth is, there are many factors at play…
Google My Business: Enable parents to discover your Montessori School on Google
Right now, a parent is searching online for a school for their child. It’s one of the most important decisions a parent can make — one they won’t take lightly.
Do you know what search engine they’re using?
You guessed it. Google.
Google is the undisputed king of search, where the world goes to find answers to all kinds of ordinary and outrageous questions; and it’s vitally important that your school appears in the results for prospective parents.
There is an entire industry aro…
Yelp: Your Yelp Profile Looks Lost. Go Claim It!
Did you know that Apple Maps, an app included on every device Apple ever made, uses Yelp for its business information?
That’s several million devices that don’t know who you are if you haven’t claimed your Yelp profile.
And guess what?
You can do it in about 5 minutes.
Yelp business profiles: An overview
You might be wondering what exactly a Yelp profile is.
Essentially, a Yelp profile is an online business listing that users can search for and engage with online. It is …