Search Engine Marketing
Right now, a parent is searching online for a school for their child. It’s one of the most important decisions a parent can make — one they won’t take lightly.
Do you know what search engine they’re using?
You guessed it. Google.
Google is the undisputed king of search, where the world goes to find answers to all kinds of ordinary and outrageous questions; and it’s vitally important that your school appears in the results for prospective parents.
Did you know that Apple Maps, an app included on every device Apple ever made, uses Yelp for its business information?
That’s several million devices that don’t know who you are if you haven’t claimed your Yelp profile.
And guess what?
You can do it in about 5 minutes.
Yelp business profiles: An overview
You might be wondering what exactly a Yelp profile is.
Essentially, a Yelp profile is an online business listing that users can search...