Web Design and Management
Most marketing professionals have their own set of tried and true practices; their favorite tools and methods for promoting clients’ products and services.
However, there’s one marketing tool in particular that appears to elicit an almost visceral response when mentioned to the pros – sliding headers. Image sliders. Carousels.
Whatever you call them, conversion rate experts across the board agree under no uncertain terms that you should stop using them...
What is the very first thing a prospective parent is going to do if they’re interested in your school?
Visit your website.
This is as true for warm referrals as it is for someone who just happened to drive by.
Your website is your school’s first first impression. All too often, we tend to think of a website simply as a digital brochure—a quick and convenient way for people to find your phone number or address.
The problem with this thinking is it...
You know what they say:
You never get a second chance to make a first impression.
Nowadays that first impression comes long before an actual in-person meeting, which is something to think about when choosing and creating online images for your Montessori school.
What do we mean by that?
Consider the profile photos you use to represent your school on social media sites like Facebook and Twitter.
Are they clean and professional looking?
What message do...
So you’ve created the best Montessori website you’ve ever seen, if you do say so yourself.
Your content is as enlightening as it is captivating, your design the epitome of elegance and your navigational capabilities are off the charts. You’ve created a rich experience for all your visitors, present and future . . .
Except for the ones who won’t get to see it when your website goes down.
Not only will your current clientele be unable to access information they need, but...
Your Montessori school website is one of the key elements of your marketing strategy. That said, if it isn’t doing what you want or need it to do, it may be time to make some adjustments.
In an earlier blog we discussed the basics of web design and creating the perfect homepage. Not surprisingly, many of those same points come into play when updating your website to improve conversions.
What are conversions?
When a visitor—say, a prospective parent—comes to...
There are many thousands of primary and elementary schools out there for parents to consider. In many cases, your website is the only chance you get to show parents why they should choose you over your competition.
While having a beautiful website is often desirable, I think I speak for every Montessorian when I say that I would choose an effective and highly converting website that grows my school over a pretty website any day.
I'm happy to tell you that this is actually quite...