Montessori Marketing Insider

Digital Marketing

5 Reasons Good Photography Can Make All The Difference For Marketing Your Montessori School

montessori photography

The aim of digital marketing for Montessori schools is to reach the right prospective families and get them to enroll their child at your school. Photographs can capture the true essence of your school, tell a story to prospective parents, and show what a high-quality Montessori education looks like.

Good photography is also a versatile component of your digital marketing strategy and provides many benefits:

  • They catch the eye of a prospective parent
  • They allow parents to imagine their own …

Read more…

Eight Essential Elements Of A Montessori Information Packet

montessori-cover-letter2

Do you have a detailed information packet available to prospective families who are looking into your school? It is a great way to allow prospectives to learn more about Montessori directly from you, answer some questions they might be asking, and help them to do their own research. Most importantly; having an easily accessible and thorough information packet gives prospective parents a great first impression!

What is an information packet and at what stage of the admissions process should pare…

Read more…

How Digital Marketing Can Maximize Your Montessori School Fundraising

Montessori-fundraising

For most non-profit Montessori schools, donations form a significant part of annual income. Campaigns and donations can take many different forms, but the truth is that all fundraising campaigns benefit from well-planned marketing to provide the best results. 

Because we’re digital marketers, we focus on how digital marketing can maximize your fundraising efforts. Here are some tips to get you started!

Include Giving on your Website

If you rely on donations to keep your school running, dedica…

Read more…

Creating Podcasts for Montessori Schools

montessori-podcasts

What Are Podcasts?

You may already be well acquainted with this popular form of media! 

A podcast is an episodic series of spoken word digital audio files that a user can download to a personal device for easy listening. Streaming applications and podcasting services provide a convenient and integrated way to manage a personal consumption queue across many podcast sources and playback devices. 

Podcasts allow people to listen to information, stories, and news without having to watch anything,…

Read more…

The Importance of Social Media for Montessori Schools

Screen Shot 2021-04-20 at 1.54.39 PM

Did you know that Instagram has over 1 billion unique users? And Facebook has 2.7 billion!

With the continued growth of social media platforms, spreading the word about your Montessori school has never been faster or easier. The vast audience is there and there are many different ways you can attract your target audience in order to increase interest in your school. Social media already plays an important role in the growth of various industries and businesses and it has a growing presence in t…

Read more…

Investing in Professional Photography and Graphic Design

Professional-montessori-photos

First Impressions Matter

Imagine a prospective parent who is researching Montessori schools for her child.

She visits a school’s website that has programs for her child, but the school’s logo is fuzzy and poorly designed, the colors on the website don’t match, the layout is confusing, the photos are pixelated, and the tuition download is just a text document.

She visits another school’s website that also has programs for her child. It has a sharp, attractive logo, consistent colors, a clean l…

Read more…

How To Make Your Website Your Star Admissions Assistant | Part 2: The Montessori CRM

theme2

Last week I asked you to imagine your perfect admissions assistant. In addition to being friendly, intelligent, professional, and organized, she’d also take messages, educate parents, provide tuition information, and schedule tours based on your availability. All without any direction from you. Oh, and she works 24 hours a day, 7 days a week.

But this is just a website, right? How is all that possible? 

The answer is smart software. Behind that beautiful website is a system that not only captu…

Read more…

The Importance of Alumni Stories On Your Website

Screen Shot 2020-09-22 at 9.13.24 AM

In the world of marketing, results sell. People want to know what benefits they will be gaining from a product or service, and ultimately, that will drive their decision to make a purchase. What Montessori schools have to offer goes beyond a simple "product benefit." What Montessori offers its alumni is the foundations to reach their full potential, both academically and as active, curious citizens of the world. 

But how can you show parents this while they have a quick browse through your webs…

Read more…

3 Easy Steps to Boost Your School’s Online Presence for Free

pexels-serpstat-572056

It's undeniable that online visibility plays a major factor in any successful marketing strategy. When it comes to new student enrollment and parent engagement, a good online presence can be an incredible asset to any school. 

Increasing your school's online presence doesn't always have to break the bank. There are several effective ways that you can optimize your Montessori's online visibility that are cost free. Not only are these tools free of charge, they are also surprisingly simple to use…

Read more…