The Power of Video Marketing for Montessori Schools: Engaging and Educating Families
Creating video content can be a great way to up your Montessori Marketing game. Montessori schools can leverage video marketing to provide valuable educational content to parents and the broader community. Creating short educational videos on parenting tips, testimonials, child development milestones, and Montessori teaching principles positions the school as an authority in early childhood education.
As we grow further into the digital age, video content can help your Montessori school stand out above the rest, here's why...
1. Visual Appeal
Videos allow schools to showcase these dynamic learning environments in action. Seeing children actively engaged in purposeful activities and using Montessori materials can captivate parents and give them a real sense of the learning experience. Having great photography on your website and social platforms is good, but videos can often stand out even more and provide more context for families who are new to Montessori.
Videos offer an excellent medium to showcase the Montessori experience in action. By capturing real moments in the classroom, showcasing children engaging in purposeful activities, and demonstrating the philosophy behind Montessori education, potential parents can get a glimpse of what makes these schools special. Videos can convey the warmth, creativity, and joy present in Montessori environments, resonating with parents who value holistic learning for their children.
2. Emotional Connection
Videos have the power to evoke emotions that text and images alone cannot achieve. When parents watch videos of children happily learning, exploring, and discovering in a Montessori setting, they are more likely to form an emotional connection to the school. They'll picture their own child working in the environment, learning, and growing alongside friends.
Emotions play a significant role in decision-making, and when parents feel a positive emotional connection, they are more inclined to consider enrolling their child in the Montessori school.
3. Authentic Testimonials
One of the most potent marketing tools for any school is authentic testimonials from parents and students. When prospective families are provided with social proof that your school has been successful with other families, it can help them make a more informed and secure decision about your school.
Video testimonials are compelling because they allow parents and children to speak genuinely about their experiences. Hearing personal stories and witnessing the positive impact of Montessori education can build trust and credibility, assuaging any doubts parents might have about choosing this educational approach for their child. We encourage all schools to include reviews and testimonials on their school websites, and if they can, to prioritize video testimonials because they can be even more moving and impactful.
Ask families who are thriving in your community if they would be willing to participate in testimonials. It can really help to market your school and grow your admissions.
4. Video Content Will Help Your SEO (Search Engine Optimization)
Focusing on SEO can help you reach more prospective families. Creating content of different types, such as video content, can help your Montessori do this! Video content can help your school improve SEO in several ways:
- Increased Dwell Time: Dwell time refers to the amount of time a visitor spends on your website after clicking on a search result. Including engaging video content encourages visitors to stay on your site for longer periods, which signals to search engines that your content is relevant and valuable to users. As a result, search engines may rank your website higher in search results.
- Reduced Bounce Rate: Video content can decrease your website's bounce rate, which is the percentage of visitors who leave your site after viewing only one page. High bounce rates are often associated with low-quality or irrelevant content. Engaging videos can entice visitors to explore more pages on your website, which can positively impact your SEO ranking.
- Enhanced User Experience: Search engines aim to deliver the best user experience to their users. Websites that offer valuable and engaging content, including videos, tend to provide a better user experience. This can lead to higher user satisfaction, increased time spent on the site, and ultimately better search rankings.
- Backlink Attraction: High-quality video content has a higher chance of being shared and linked by other websites and social media platforms. Backlinks from reputable sources are a crucial factor in SEO, as they signal authority and relevance to search engines.
If one of your marketing goals is to improve your website's SEO, then posting a few short videos can make a difference.
5. Engaging Social Media Content
Social media has become a prominent platform for reaching parents and showcasing educational offerings. It's important for every Montessori school to have a profile on Instagram and Facebook as it's a great and free way to reach more prospective families.
Videos are highly shareable and oftentimes more engaging than photos on these platforms, thereby increasing the school's visibility and brand awareness. With eye-catching and informative videos, Montessori schools can engage with their audience on platforms like Facebook, Instagram, and YouTube, fostering a sense of community and inviting interactions with prospective parents.
6. Highlighting Facilities and Resources
Montessori schools are known for their beautiful environments filled with Montessori materials. Videos provide an excellent opportunity to highlight these features, such as well-equipped classrooms, outdoor learning spaces, and specialized learning materials. Prospective parents can get an in-depth view of the school's physical environment and understand how it contributes to their child's learning experience.
7. Educational Content
Montessori schools can leverage video marketing to provide valuable educational content to parents and the broader community. Creating short educational videos on parenting tips, child development milestones, and Montessori teaching principles positions the school as an authority in early childhood education. Sharing educational content also helps build a positive reputation for the school, attracting parents who are looking for schools that have a successful and thriving community.
Creating Video Content
So now that we've walked through the many benefits of using videos as part of your content marketing, we'll address the biggest pain point: creating video content. Montessori schools don't tend to have videographers on staff... which means its usually the administration or even teaching staff behind the production of videos. Here are a few tips that can help you create video content to market your Montessori school:
- Edit a photo montage: Something as simple as selecting a few great photos and creating a video edit with text and imagery can be impactful. Schools can choose from lots of royalty free songs, or even record a short voice over to make the video more dynamic. This can be edited on a variety of free or low cost editing platforms such as iMovie, Canva, or Vimeo.
- Ask parents to record a 20 second testimonial: Invite your parents to submit a short testimonial video shot on their smartphone. You can use this to create a testimonial video for your Montessori school.
- Use your smartphone: You don't need a professional camera to capture great footage. You can record vertically or horizontally on your smartphone. Capture a student at work, short walkthroughs of your environments and outdoor play areas, and even some staff testimonials.
- Ask for parent or student volunteers: Do you have parents or older students who are interested in helping your school create videos? Ask them to help capture those Montessori moments. There are many ways you can utilize your community's skills to help your school.
- Outsource video editing and production: If your school does not have the bandwidth to generate video content, then maybe partnering with marketing experts can help. Nido Marketing has a content service which includes several parenting videos that schools can use on their school website. We also have a graphic design team who can edit videos that you can use on your school website.
Check out a video we made for one of our Content & Graphic Design clients: