Just like Montessori, Nido Marketing defies convention. We built our entire agency around the unique needs of Montessori schools.
Nido Marketing was developed by Montessorians, for Montessorians. Our team is actively involved in managing and marketing Montessori schools. Everything we offer has been developed through real world experience.
Meet Our Team
Matt Hillis is our co-founder and Montessori leader. His vision and determination to finetune marketing strategies for Montessori schools drives Nido Marketing’s focus and approach to helping schools grow.
He is the Executive Director of Bergamo Montessori Schools, the oldest Montessori program in the greater Sacramento area. His role focuses on organizational development, training, marketing and strategic growth. Since assuming the position in 2004, the enrollment of the schools has grown 200% to nearly 500 students.
Matt holds a Bachelor's Degree in History from the University of California at Davis and a Montessori teaching credential from the American Montessori Society.
Camille loves helping Montessori schools grow and thrive through strategic, effective, and efficient digital marketing. She brings a unique perspective with her background in Montessori administration, high-tech, marketing, and design.
Prior to joining the team at Nido Marketing, Camille co-founded Hollis Montessori School in 2008. She wore many hats, including board member, parent, and ultimately Assistant Head of School and Admissions Director. She utilized digital marketing and automation to successfully grow her school from the ground up.
Camille has a Bachelor's degree in Computer Engineering and professional training in Graphic Design. In addition to her role as a school administrator, she has worked as a software engineer, web developer, and graphic designer. She lives in New Hampshire with her husband and has two adult daughters who attended Montessori school.
Camila is passionate about connecting like-minded Montessorians with one another on a variety of online platforms, so they may find the tools they need to be successful. Her work at Nido Marketing ensures that Montessorians have a place to connect, ask questions, and exchange resources.
Before joining the Nido Marketing team, Camila grew up in and around Montessori. She attended Northwood Montessori School and spent her summers volunteering at the school. She loved working with younger children and often assisted teachers and school administrators with the inner workings of running a non-profit organization.
Camila went to university in New York City where she earned her Bachelor's degree in Marketing and Communications with a specialty in Social Media and Public Relations. She currently lives in London, England with her partner, and in her free time enjoys the outdoors by completing walking trails along the English countryside.
Client Success Manager
As Nido Marketing’s client manager, our clients look to Micel to help them be successful. With a background in tech support, he takes the time to understand our schools and their needs and goals. He says the best part about his job is being able to help clients learn more about digital marketing and Google Ads, and he enjoys continually expanding his own knowledge to find solutions.
Micel lives in Davao City, Philippines, enjoys traveling and says one of his favorite places is El Nido (!) on the island of Palawan in his home country. Micel loves the natural beauty of the area, especially the lagoons. (I mean seriously, check this out.)
Client Success Manager
Paula is passionate about having the opportunity to help Montessori schools with digital marketing, learn from them, and provide solutions.
She received a Masters in Digital Marketing from Euncet Business School in Barcelona, Spain.
She lives in Medellin, Colombia and she enjoys adventure, travel, surfing, and learning about new cultures. She has lived in several countries including Brazil, Spain and the United States, but one of her favorite places is to be with her family.
Technical Team Leader
Ivan owns the intricate details which foster great results for our members. He has a broad range of skills in design and marketing studios, e-commerce businesses, and personal assistance that gives him the ability to find a solution to any ongoing question.
Ivan lives in Poland and dreams of traveling to places like the United States, Cuba, and France, and many other countries. He plays guitar, does card tricks, and loves sports, drawing, and calligraphy.
Google Ads Specialist
Ashu is our Google Ads Specialist. She is an expert at building highly successful ad campaigns for our Montessori school clients. She is enthusiastic about learning new things. She is kind and cheerful, quality oriented, a good listener, and reliable.
She earned her Master’s Degree in Business Management and has completed online coursework in Google Ads and PPC . Prior to joining Nido Marketing, Ashu worked with an Insurance firm as a team manager in the education sector as a training in-charge.
Ashu lives in Mumbai (Maharashtra) India with her husband and her one year old twin boys. She loves listening to music, spending time with family, canvas paintings, cooking new recipes and baking (when she has time 😅).
She believes in this Quote “Do something nice for one person everyday, even if it is for yourself.”
Muzammil is our front end web developer. His previous work experience with over 300 clients since 2014 have enabled him to gain a broad and diverse understanding of the mindset and skills needed to succeed in web development and design. He enjoys working with clients to understand their requirements which pushes him to learn new things every day.
Muzammil graduated from the Virtual University of Pakistan in Computer Science. He lives in Pakistan.
Kristi is the content writer at Nido Marketing. She creates our blogs, emails, and social media posts for members to use on their school websites and outreach. Kristi taught for 15 years, has an AMS lower elementary credential and a M.Ed. in Montessori Integrative Learning. She is especially interested in integrating art into the classroom, bringing children out into nature, and finding ways to bring Montessori to as many children as possible.
Kristi lives in upstate New York with her husband and two children. In addition to her content writing, Kristi serves on the board of the Radix Ecological Sustainability Center in Albany. In her spare time she enjoys cooking for her family and hiking in the Adirondacks.
John is the paid search and social architect for Nido Marketing. With over 9 years of experience in digital marketing, John crafts our member's campaigns to create optimal results using a Montessori-specific templated approach that adjusts to each member's unique ecosystem.
He is a Certified Google Partner and a Digital Marketer Certified Partner.
He has successfully managed 100+ accounts and currently oversees over $200,000 per month in Google Ad spend. Most recently, he helped to build, launch and market the Ford Motor Company's Dealership video marketing initiative.
He lives with his wife, Sam, and their two daughters in Cave Creek, Arizona. John enjoys the outdoors, especially hiking and cold weather camping.
Donna D’Hoostelaere is a life-long learner and AMI-trained Montessori guide who founded Aldea Montessori in 2001. For 30 years, Donna has worked with Montessori schools, first as a parent volunteer, then as a classroom guide, administrator, and school owner. She has experience on both sides of the table--having questions as a parent and having answers as a trained guide--and has made it her mission to share everything she has learned with parents and other schools' staff. Donna has been a public speaker about Montessori and general parenting for 15+ years. She has created videos that are being used world-wide for parenting education.
Donna has a Masters degree in Education from St. Catherine University, as well as certifications in the Nurtured Heart Approach (Certified Trainer in 2014 and a Certified Advanced Trainer in 2018). She is a Leadership Parenting Coach with The John Rosemond Leadership Parenting Institute and a certified Facilitator with NuParent, a unique parenting education program created by Children’s Bureau.
For over 15 years, Solutions 8 has helped more than 1000 organizations grow and scale using their proven digital marketing process. They are the driving force behind Nido Marketing, providing digital marketing knowledge and insights from years of experience so that Montessori Schools like yours can grow and reach their full potential.