Blog

A Step-by-Step Guide to the Parent Enrollment Life Cycle

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You may not think about it every time you welcome a new student into your school, but the journey a parent takes from interest to enrollment is an important one.

For example, what encourages them to take that initial step from visiting your website to requesting tuition information or scheduling a tour?

What makes them choose to submit their application to your Montessori school instead of another school in the area?

And when they walk their child through the door on that first day, what...

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Fundraising: Raise More Money with Intention

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Fundraising. 

We can all agree this is an area of discomfort for most Montessorians, yet a necessity to keep our doors open.

To make things more challenging, many Montessori schools are smaller nonprofits with limited bandwidth. And those Montessori schools that aren’t nonprofits also face fundraising challenges for specific initiatives.

So, we’re left wondering how we can possibly extend ourselves in our fundraising efforts when we have so many other things on our plate.

The...

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Montessorians: Increase Your Visibility with Organic Social Media Posting

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I’m going to be a bit blunt here:


Instagram is not a magic ticket. Nor is it the most important component of digital marketing. And while we’re at it, effective social media marketing takes a lot of time, strategizing — and in most cases, money.


I realize we’re not off to a great start here! It’s not that I’m trying to talk you out of social media marketing, it’s that I want to be very clear about where it fits for a Montessori school.


If your one...

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Call Tracking Metrics: What it Is, Why We Use it, and How it Benefits Your Montessori School

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With more and more conversions happening over the phone, calls have become a key measure for tracking digital marketing success.

 

Nowadays, smart businesses are utilizing innovative call tracking tools to find out which of their advertising efforts are getting results and using that information to optimize their digital marketing strategy for an even better return on investment. 


Guess what? Your Montessori school is no exception.


As you know, our goal at Nido Marketing is to...

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Search Marketing and Optimization for Montessori Schools: Tips from SEO Consultant Michael Cottam (aka The Best SEO Consultant in the World)

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Search engine optimization.

What does it really mean when it comes to making sure your Montessori school gets found online?

As it turns out, quite a lot. 

We recently had the opportunity to speak with SEO Consultant Michael Cottam in a live coaching call session, during which he shared with us his top three “Pro Tips” for making sure your Montessori school is a web search rock star.

The truth is, there’s so much misinformation out there in the world of SEO, it can be...

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You Need a Redirect Page for Completed Forms, Here’s Why...

First, congratulations! You have a form on your Montessori school’s website.

Whether it is for prospective parents to schedule a tour, download a brochure, or just learn more information — your school is now accessible to a wider audience.

In other words, you’re bound to bring in more prospective families than you could’ve before.

But you’re not done there.

 

You Must Have a “Thank You” Redirect Page…

After your prospective parent...

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There’s a major problem with Facebook

There’s a major problem with Facebook

Let me start by saying that problems with Facebook aren’t new. In an article I wrote in January of 2018, I referenced the ongoing problems with Facebook misrepresenting data.

Even so, it was a viable advertising network, specifically for Montessori schools who generally have very limited advertising dollars. Facebook was a cost effective way to get the word out about your school and attract mission appropriate parents.

That’s simply not...

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This Thursday we welcome Paula Lillard Preschlack to talk about building parent relationships and connecting them to your mission!

Hi Montessorians,

We know how challenging it can be to find the magic key to building strong parent relationships. The truth is, every school community is different and what works for one school may not work for another. Our guest this week will talk to us about building parent relationships and connecting them to your mission, the ultimate key to a thriving, reliable community of families.

 

Paula Lillard Preschlack is a dedicated Montessorian who, like many of us, wears many...

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HOS Bonnie Shearer joins us this Thursday to discuss staffing our school's with quality, trained staff! News You Can Use 5/7/2019

Hi Montessorians,

Here is this week's News You Can Use! 

 

 

  • For last week's coaching call Liz and Izzy joined us and gave a quick tutorial on Transparent Classroom, as we learned about its capability to make you and your staff's lives a lot easier. My favorite part is how this tool helps us connect with parents through various, easy-to-use avenues so we can continue to build their trust in us! If you missed the call and are wondering about this platform, you can view...

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Transparent Classroom folks are with us this Thursday! News You Can Use 4/30/2019

Hi Montessorians,

It's the last day in April! Here's this week's News You Can Use. 

 

 

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