Montessori Marketing Insider

Crafting an Effective Homepage for Your Montessori School Website


The homepage of your Montessori school website will set the tone for prospective families and play a huge role in giving them a first impression. A well-designed homepage can significantly impact your school's ability to attract and engage new families. A homepage should include imagery, opportunities for learning, and invitations for website visitors to take action. Here are our tips for creating a homepage that will help your school grow enrollment: 

1. Lead with Your Benefits

mission statement

One of the f…

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Building Brighter Futures: Montessori Education for Gaza's Refugee Children

Children of Palestine

At Nido Marketing, we are honored to support and amplify the efforts of "Montessori on Wheels" (MoW), Enriching Environments, and Heal Palestine in their mission to provide essential Montessori education to children who have escaped the devastation of Gaza and found refuge in Cairo, Egypt. These children have endured unimaginable hardships, and through the combined efforts of MoW, Heal Palestine, and Enriching Environments, they alongside their families are being given a chance to rebuild their …

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Building a Montessori Leadership Community & Support Network

leadership community

Building a community and networking with other Montessori leaders is essential for school directors and administrators to find support. The biggest lesson that we at Nido Marketing learned following the COVID-19 pandemic was the importance of connection and community. We started our weekly Montessori leadership town halls to provide a weekly space for school leaders to come together and discuss various school leadership topics. We've had the opportunity to have several great conversations with t…

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How Google Ads Helped East Bay Montessori Host Their Most Attended Open House Ever

East Bay Montessori school Google Ads Case Study

Key Insights

  • An Effective School Website
  • Google Ads
  • Targeting
  • Reaching Prospective Families
  • Growing Enrollment
  • Client Experience

East Bay Logo

About East Bay Montessori School

In the tradition of Maria Montessori, East Bay Montessori (EBM) in the Bay Area, California wants to reach and teach all children. They value a community that is dynamic and diverse. EBM students learn cooperation, problem-solving, and conflict resolution not because teachers tell them to, but because they learn that the…

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Retention Agreements for Montessori Schools: Keep Families Throughout the 3-Year Cycle

retention contracts

Montessori schools stand out for their unique approach to nurturing young minds, and a big part of our educational approach is the completion of the three-year cycle. However, many Montessori schools observe families and students exiting programs before their completion to attend public schools or different institutions. One effective strategy that Montessori schools can employ to secure students for the Kindergarten year and beyond is the implementation of retention agreements.

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A Website That Reflects A School's Mission: Rose Hill Montessori School

Rose Hill Header

Key Insights

  • Website Re-design
  • Website Content
  • Montessori CRM & Automations
  • Marketing Support and Guidance

A great school website has the ability to showcase a school's vision and mission. Your website is often the first point of contact for prospective families seeking information about your school. A well-designed website with engaging content and captivating imagery creates a positive first impression, capturing the attention of visitors and instilling confidence in the quality of yo…

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Building Trust and Credibility: Leveraging Testimonials and Reviews in Montessori Marketing


Montessori schools face the ongoing challenge of distinguishing themselves, attracting prospective families, and showing families the benefits of the Montessori approach and philosophy. While traditional marketing tactics play a role in growing enrollment, building trust and credibility is key.

One powerful tool in achieving this is through the strategic use of testimonials and reviews. These authentic accounts from current and former families serve as compelling social proof of a Montessori s…

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The Perfect Email Marketing Formula for Montessori Schools

email marketing template

Never underestimate the power of effective email marketing, especially in the Montessori space. Email marketing can be a game-changer for Montessori schools looking to connect with prospective families, showcase their unique approach to education, and ultimately increase enrollment.

Crafting the perfect email sequence requires a strategic blend of informative content, compelling storytelling, and personalized messaging. When done correctly, a good email nurture will help engage prospective fami…

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Small Changes Make a Big Difference: A Website Transformation for Pincushion Hill Montessori

Pincushion Hill Montessori Cover Photo

Key Insights

  • Website Audit
  • Montessori Website Re-Design
  • Purposeful Content
  • Community Feedback
  • Website Support

The online presence of Montessori schools plays a pivotal role in attracting prospective families and effectively growing enrollment by engaging mission-aligned families. By implementing subtle changes and leveraging automations, a website transformation can not only enhance a school's digital footprint but also contribute significantly to conversions and growth. 

Pincusion Hill About

About Pinc…

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A Team That Stays Together Builds Together: Improving Staff Retention at Your Montessori School

Staff Retention

The success of a Montessori school is deeply intertwined with the dedication, passion, and expertise of its teaching staff. In the spirit of Maria Montessori's philosophy, where collaboration and continuity play pivotal roles in nurturing a child's development, maintaining a stable and motivated team is essential. Staff retention is not just a human resources metric; it is the heartbeat of a thriving Montessori community. It's important to have retention strategies in place so that you can build…

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