Montessori Marketing Insider

In the high-stakes world of Google Ads, there’s no room for doubt or hesitation. Every decision you make impacts your bottom line, and that’s why you need a partner who not only understands the intricacies of the platform but dominates it. Here’s why trusting us with your school's Google Ads is a smart and confident decision.

Expertise Backed by Proven Authority

We don’t just claim to know Google Ads—we’ve written the book on it. Our founder and owner is the co-author of You vs Google, a defin…

As the new school year rapidly approaches, many Montessori schools often encounter the challenge of filling last-minute enrollment spots. With the right marketing strategies, it's possible to attract families still searching for the perfect educational environment for their children. Here are some tips to help you fill those spots before the school year begins!

1. Optimize Your Website and Online Presence

Update Key Information

Ensure that your website is current, highlighting key details s…

Running paid Google Ad campaigns can be a game-changer for Montessori schools looking to increase their visibility and grow enrollment. However, diving into the world of digital advertising can be daunting, especially if you’re not familiar with the intricacies of Google Ads. Here are five essential things Montessori schools should know before launching their Google Ad campaigns.

1. Budget Considerations: Invest Wisely

One of the first things to consider when starting a Google Ad campaign is…

Increasing leads and growing enrollment are crucial goals for any Montessori school. However, achieving these objectives requires more than just a great educational program; it demands a strategic marketing approach. One of the most effective strategies is the use of top-of-the-funnel (TOFU) lead generators. These tools play a pivotal role in attracting and engaging potential families right at the beginning of their journey.

What Are Top of the Funnel Lead Generators?

The homepage of your Montessori school website will set the tone for prospective families and play a huge role in giving them a first impression. A well-designed homepage can significantly impact your school's ability to attract and engage new families. A homepage should include imagery, opportunities for learning, and invitations for website visitors to take action. Here are our tips for creating a homepage that will help your school grow enrollment: 

1. Lead with Your Benefits

One of the f…

At Nido Marketing, we are honored to support and amplify the efforts of "Montessori on Wheels" (MoW), Enriching Environments, and Heal Palestine in their mission to provide essential Montessori education to children who have escaped the devastation of Gaza and found refuge in Cairo, Egypt. These children have endured unimaginable hardships, and through the combined efforts of MoW, Heal Palestine, and Enriching Environments, they alongside their families are being given a chance to rebuild their …

Building a community and networking with other Montessori leaders is essential for school directors and administrators to find support. The biggest lesson that we at Nido Marketing learned following the COVID-19 pandemic was the importance of connection and community. We started our weekly Montessori leadership town halls to provide a weekly space for school leaders to come together and discuss various school leadership topics. We've had the opportunity to have several great conversations with t…

Key Insights

• An Effective School Website
• Google Ads
  
• Targeting
• Reaching Prospective Families
• Growing Enrollment
• Client Experience

About East Bay Montessori School

In the tradition of Maria Montessori, East Bay Montessori (EBM) in the Bay Area, California wants to reach and teach all children. They value a community that is dynamic and diverse. EBM students learn cooperation, problem-solving, and conflict resolution not because teachers tell them to, but because they learn that the…