Montessori Marketing Insider
5 Things Montessori Schools Should Know Before Running Paid Google Ad Campaigns
Running paid Google Ad campaigns can be a game-changer for Montessori schools looking to increase their visibility and grow enrollment. However, diving into the world of digital advertising can be daunting, especially if you’re not familiar with the intricacies of Google Ads. Here are five essential things Montessori schools should know before launching their Google Ad campaigns.
1. Budget Considerations: Invest Wisely
One of the first things to consider when starting a Google Ad campaign is…
Why Top-of-the-Funnel Lead Generators Are Essential for Montessori Schools
Increasing leads and growing enrollment are crucial goals for any Montessori school. However, achieving these objectives requires more than just a great educational program; it demands a strategic marketing approach. One of the most effective strategies is the use of top-of-the-funnel (TOFU) lead generators. These tools play a pivotal role in attracting and engaging potential families right at the beginning of their journey.
What Are Top of the Funnel Lead Generators?
Top-of-the-funn…
Crafting an Effective Homepage for Your Montessori School Website
The homepage of your Montessori school website will set the tone for prospective families and play a huge role in giving them a first impression. A well-designed homepage can significantly impact your school's ability to attract and engage new families. A homepage should include imagery, opportunities for learning, and invitations for website visitors to take action. Here are our tips for creating a homepage that will help your school grow enrollment:
1. Lead with Your Benefits
One of the f…
Building Brighter Futures: Montessori Education for Gaza's Refugee Children
At Nido Marketing, we are honored to support and amplify the efforts of "Montessori on Wheels" (MoW), Enriching Environments, and Heal Palestine in their mission to provide essential Montessori education to children who have escaped the devastation of Gaza and found refuge in Cairo, Egypt. These children have endured unimaginable hardships, and through the combined efforts of MoW, Heal Palestine, and Enriching Environments, they alongside their families are being given a chance to rebuild their …
Building a Montessori Leadership Community & Support Network
Building a community and networking with other Montessori leaders is essential for school directors and administrators to find support. The biggest lesson that we at Nido Marketing learned following the COVID-19 pandemic was the importance of connection and community. We started our weekly Montessori leadership town halls to provide a weekly space for school leaders to come together and discuss various school leadership topics. We've had the opportunity to have several great conversations with t…
How Google Ads Helped East Bay Montessori Host Their Most Attended Open House Ever
Key Insights
- An Effective School Website
- Google Ads
- Targeting
- Reaching Prospective Families
- Growing Enrollment
- Client Experience
About East Bay Montessori School
In the tradition of Maria Montessori, East Bay Montessori (EBM) in the Bay Area, California wants to reach and teach all children. They value a community that is dynamic and diverse. EBM students learn cooperation, problem-solving, and conflict resolution not because teachers tell them to, but because they learn that the…
Retention Agreements for Montessori Schools: Keep Families Throughout the 3-Year Cycle
Montessori schools stand out for their unique approach to nurturing young minds, and a big part of our educational approach is the completion of the three-year cycle. However, many Montessori schools observe families and students exiting programs before their completion to attend public schools or different institutions. One effective strategy that Montessori schools can employ to secure students for the Kindergarten year and beyond is the implementation of retention agreements.
…A Website That Reflects A School's Mission: Rose Hill Montessori School
Key Insights
- Website Re-design
- Website Content
- Montessori CRM & Automations
- Marketing Support and Guidance
A great school website has the ability to showcase a school's vision and mission. Your website is often the first point of contact for prospective families seeking information about your school. A well-designed website with engaging content and captivating imagery creates a positive first impression, capturing the attention of visitors and instilling confidence in the quality of yo…
Building Trust and Credibility: Leveraging Testimonials and Reviews in Montessori Marketing
Montessori schools face the ongoing challenge of distinguishing themselves, attracting prospective families, and showing families the benefits of the Montessori approach and philosophy. While traditional marketing tactics play a role in growing enrollment, building trust and credibility is key.
One powerful tool in achieving this is through the strategic use of testimonials and reviews. These authentic accounts from current and former families serve as compelling social proof of a Montessori s…
The Perfect Email Marketing Formula for Montessori Schools
Never underestimate the power of effective email marketing, especially in the Montessori space. Email marketing can be a game-changer for Montessori schools looking to connect with prospective families, showcase their unique approach to education, and ultimately increase enrollment.
Crafting the perfect email sequence requires a strategic blend of informative content, compelling storytelling, and personalized messaging. When done correctly, a good email nurture will help engage prospective fami…