Montessori Marketing Insider

Google Ads can be an incredibly powerful tool for Montessori schools looking to grow their enrollment. They’re fast, targeted, and often very effective at getting your school in front of local families who are actively searching for early education options. But here’s the truth many schools overlook: Google Ads are only the beginning of the journey, not the end.

If you’re investing in Google Ads to bring new traffic to your school’s website, that’s a smart first move. But traffic alone doesn’t …

As the school year draws to a close, Montessori leaders across the country are wrapping up lessons, celebrating milestones, and preparing for a well-earned summer break. But before you pack away your planner and head out for some rest and reflection, there are a few important steps you can take to end the year on a high note and set your school up for even greater success in the year ahead.

Here are five key things every Montessori school leader should do before the academic year ends:

1. …

Enrollment is the lifeblood of any Montessori school. But even with a beautiful campus and a passionate team of educators, it can be challenging to consistently fill your classrooms, especially in the Montessori space, where leads require a lot of nurturing. The good news? You don’t need to completely overhaul your marketing strategy to see results. With a few simple, high-impact changes, you can drive more interest, boost engagement, and increase enrollment.

Here are five easy, effective ways …

Your Montessori school website is your most important marketing asset—period. While social media and community outreach play important roles, your website is where the magic of conversion happens. It’s often the first impression a prospective parent has of your school, and as we all know, first impressions matter.

Parents begin their school search online. When they land on your site, they’re asking themselves a series of essential questions. If your website can answer those questions quickly, c…

As enrollment season comes to a close, Montessori schools that still have open spots need to shift their focus toward following up with leads to secure enrollments. While word of mouth is an important tool, it is not always enough to fill your classrooms. Montessori education requires a unique approach to marketing, one that includes parent education, consistent follow-ups, and proactive engagement. If you’re noticing that you still have spaces available, now is the time to act!

Generating and …

Open houses are a crucial opportunity for Montessori schools to showcase their unique learning environments, engage prospective families, and ultimately increase enrollment. However, simply hosting an open house isn’t enough—you need a strategic marketing plan to ensure strong attendance and meaningful connections with prospective parents.

With peak enrollment season upon us, now is the time to refine your outreach efforts. Below, we explore effective strategies to maximize your open house atte…

Summer programs are a wonderful opportunity for Montessori schools to extend learning beyond the academic year, introduce new families to Montessori education, and provide enriching experiences for children. However, effectively marketing these programs is essential to ensure full enrollment and maximize their potential. Here are some strategies to help Montessori schools market their summer programs successfully.

1. Highlight the Unique Benefits of Your Summer Program

Montessori summer prog…

The re-enrollment period is one of the most crucial times of the year for Montessori schools. Typically running from late January to February, it’s a time when schools secure their student base for the upcoming year while attracting new families. Filling those spots is paramount to running successful Montessori programs and having a thriving community. Running advertisements can be a powerful way to amplify your school’s reach and communicate the value of your Montessori education to prospective…

We are thrilled to share more details on our upcoming Montessori East Coast Growth Summit, a series of free in-person workshops and leadership networking sessions designed exclusively for Montessori school leaders, administrators, and educators. These events, held at four different Montessori schools throughout January 2025, are an opportunity to learn, connect, and grow together.

Whether your goal is to enhance your school’s visibility online, create a more efficient and welcoming admissions e…

Key Highlights

• 55 Years of Excellence
• 4 Years of Partnership
• 72% Enrollment Growth
• Expansion of Facilities
• Streamlined Admissions Process
• Complete Marketing Plan
  

About White Bear Montessori School

Located in Gem Lake, Minnesota, White Bear Montessori has been a cornerstone of Montessori education for decades. In 2020, the school partnered with Nido Marketing to address challenges in maintaining stable enrollment and planning for sustainable growth.

Through Nido Marketing’s Complete …