Montessori Marketing Insider

School Leadership

How Digital Marketing Can Maximize Your Montessori School Fundraising

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For most non-profit Montessori schools, donations form a significant part of annual income. Campaigns and donations can take many different forms, but the truth is that all fundraising campaigns benefit from well-planned marketing to provide the best results. 

Because we’re digital marketers, we focus on how digital marketing can maximize your fundraising efforts. Here are some tips to get you started!

Include Giving on your Website

If you rely on donations to keep your school running, dedica…

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Raising Montessori Awareness For Generations To Come

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People May Know The Name Montessori... But Do They Know What It Means?

In recent years, the Montessori name has picked up plenty of recognition, but there continues to be misinformation about what Montessori actually is. This has created challenges for many Montessori schools, as prospective parents may not understand the value of Montessori education from initial impressions. 

The challenges don't stop with prospective parents. Misinformation and a lack of overall awareness have led to a shor…

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Montessori Guide Shortage: Strategies For Overcoming Staffing Challenges

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If you are a Montessori School Administrator, then you are most likely aware of the current shortage of Montessori trained guides. This seems to be the leading "crisis" facing most Montessori schools. Without Montessori trained guides, you cannot have a successful Montessori school and you won't be able to offer your families the quality of education you are aiming for.

So, what can you do to make things better?

Unfortunately for this dilemma, there is no one solution. Montessori training can …

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Why You Should be Offering Free Parenting Courses

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Many people would say that being a parent is the most difficult job out there. New parents read books, get advice from friends and their own parents, and yet, are still faced with challenges they do not know how to overcome. From tantrums to child development, many questions arise over those early years of parenthood and beyond. 

There are very few parents who wouldn't be willing to gain insight and support from child development experts, such as Montessori guides and school leaders. This is an…

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Ideas for School Community Engagement: Holiday 2020

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This year has been filled with many challenges, but the holidays offer many opportunities for positive community engagement that can be hugely beneficial for staff, students, and families. Planning activities that are memorable, exciting, and encourage involvement are still possible despite social distancing. This moment of opportunity should be seized, as it is a great way for you to create interest around your school and keep families involved. Community management should be part of your marke…

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How Can We Persuade School Governors/Trustees to Take School Leader Wellbeing Seriously?

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By Dr. Helen Kelly 
Helen was our guest speaker at last week's town hall discussion on School Leader Wellbeing. Reposted with permission from her blog The Positive Principal.


On Thursday I led a Zoom town hall discussion with a large group of Montessori school leaders from across the USA who had reached out to ask for my support. The first question was “how can I make the board of governors/trustees listen and take my wellbeing seriously? The principal asking this question told the group that …

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