Digital Marketing

Facebook Ad Campaign Tracking: Vanity Metrics vs. Actionable Metrics


Here we go again, talking about things like metrics and campaign tracking when all you want to do is enjoy a few free minutes in your day.


We know how rare those are, Montessorians!


But hear us out; this simple piece of marketing advice might just get you closer to your ultimate goal—which, in our experience working with Montessori schools, is to enroll more students.


With that goal in mind, you may be thinking about incorporating some form of paid advertising into...

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Google Alerts: Get Notified if Your Montessori School is Mentioned


Sometimes the most powerful marketing tools are the ones that don’t cost a thing.


Google Alerts is one of those tools.


The free online service from Google notifies you in real time when words, phrases, or topics relevant to your Montessori school show up online.


Why does that matter? A few reasons.


But first, let’s look at how to set up an alert. (It’s super easy.)


Just go to and you’ll see a search box...

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5 Ways to Increase Your Enrollment with Digital Marketing


There are so many educational options available for families today that many private schools struggle to increase enrollment.


This can be particularly challenging for Montessori schools, especially if you feel like your marketing efforts are intrusive in some way.


However, if increasing enrollment is your goal, then it makes sense to change the way you think about marketing your school. Instead of “bugging” people with your marketing efforts, think about how...

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MailChimp for Montessori: Automate Your Follow-Up to Save Time and Generate Interest

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I’m going to let you in on a little secret:


Marketing your Montessori school is not as complicated as you may think.

Nowadays there are innovative tools and services available for every budget to simplify the marketing process and give businesses the opportunity to grow and be successful.


One of those tools is MailChimp, a marketing automation platform and email marketing service that can help you reach more prospective parents, stay connected with your current families,...

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Elementary Programs and Marketing: A Conundrum

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Paid marketing channels have been truly amazing for early childhood at Bergamo Montessori School. The ability to find and place mission-appropriate families has enabled Bergamo to scale the school to over 500 students and four locations.


As you can imagine, marketing played a large role in that process. However, it isn’t a magic bullet. In fact, the success that Bergamo saw with Infant, Toddler, and Primary programs didn’t carry through to the same degree when attempting...

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Making Your Website ADA Compliant in 2018

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The Americans with Disabilities Act (ADA) was signed into law by President Bush twenty-eight years ago this month, giving all disabled Americans individual rights protections similar to those that had been previously granted minorities when the Civil Rights Act of 1964 was passed.


Simply put, the ADA guarantees that people with disabilities enjoy equal access to things like public accommodations, employment, transportation, state/local government services and telecommunications.


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What Facebook’s big change means for Montessori Schools


If you haven’t heard, Facebook announced a pretty massive change in the way it plans on delivering content. You can read the full post from Facebook CEO Mark Zuckerberg here.


Please keep in mind that everything you may be hearing about what this change means is speculative. That includes this blog. I’m offering you my best guess based on nearly 12 years as a digital marketer.


I have lived through my fair share of algorithm updates and have learned quite a bit from...

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The Secret 10-Minute Marketing Hack Your Montessori School Is Missing Out On

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Not all marketing methods need to be big scary initiatives that take a ton of time, effort, energy, and money. In fact, sometimes it is the simplest things that have the most profound impacts.


What if you could share a soft-touch marketing message to everyone you communicate with?


What if you could do that in a completely unobtrusive way that didn’t require any additional work from your normal day-to-day activities?


What if I stopped asking annoying hypothetical...

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Avatar: Get Specific with Your Marketing and Save Money


Congratulations! We’re excited that you’re taking the first step toward marketing your Montessori school to attract more families and increase student enrollment.


Before you can really dive in, there are a few critical questions to consider: :


  • How can you reach the right audience?
  • Is your advertising budget being used to connect with parents searching for schools for their young children?
  • Does your marketing plan include an avatar?
  • Do you know what an avatar...

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Why You Shouldn't Have Your Tuition Rates on Your Website

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Following location and teacher qualifications, one of the very next things parents look for when perusing your school’s website is tuition. How much will it cost for them to provide the best Montessori education for their little ones? Can they afford it?


Of course, this is important information that you need to provide to the parents and guardians of prospective new students, but not at first glance. Instead, why not offer tuition rates in exchange for contact information from...

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