Digital Marketing

As a school leader, you work with parents daily. It is essential to understand their needs, speak their language, and know where and how to reach them. In the marketing world, we would call this understanding the parent experience. Great marketers obsess over this. Every detail is considered. 

For prospective parents, searching for a school, researching options, touring, applying, and enrolling, are all part of a larger journey that will transform them from prospective parents into (hopefully) …

The aim of digital marketing for Montessori schools is to reach the right prospective families and get them to enroll their child at your school. Photographs can capture the true essence of your school, tell a story to prospective parents, and show what a high-quality Montessori education looks like.

Good photography is also a versatile component of your digital marketing strategy and provides many benefits:

• They catch the eye of a prospective parent
• They allow parents to imagine their own …

Do you have a detailed information packet available to prospective families who are looking into your school? It is a great way to allow prospectives to learn more about Montessori directly from you, answer some questions they might be asking, and help them to do their own research. Most importantly; having an easily accessible and thorough information packet gives prospective parents a great first impression!

What is an information packet and at what stage of the admissions process should pare…

For most non-profit Montessori schools, donations form a significant part of annual income. Campaigns and donations can take many different forms, but the truth is that all fundraising campaigns benefit from well-planned marketing to provide the best results. 

Because we’re digital marketers, we focus on how digital marketing can maximize your fundraising efforts. Here are some tips to get you started!

Include Giving on your Website

If you rely on donations to keep your school running, dedica…

What Are Podcasts?

You may already be well acquainted with this popular form of media! 

A podcast is an episodic series of spoken word digital audio files that a user can download to a personal device for easy listening. Streaming applications and podcasting services provide a convenient and integrated way to manage a personal consumption queue across many podcast sources and playback devices. 

Podcasts allow people to listen to information, stories, and news without having to watch anything,…

Did you know that Instagram has over 1 billion unique users? And Facebook has 2.7 billion!

First Impressions Matter

Imagine a prospective parent who is researching Montessori schools for her child.

She visits a school’s website that has programs for her child, but the school’s logo is fuzzy and poorly designed, the colors on the website don’t match, the layout is confusing, the photos are pixelated, and the tuition download is just a text document.

She visits another school’s website that also has programs for her child. It has a sharp, attractive logo, consistent colors, a clean l…

Last week I asked you to imagine your perfect admissions assistant. In addition to being friendly, intelligent, professional, and organized, she’d also take messages, educate parents, provide tuition information, and schedule tours based on your availability. All without any direction from you. Oh, and she works 24 hours a day, 7 days a week.

But this is just a website, right? How is all that possible? 

The answer is smart software. Behind that beautiful website is a system that not only captu…

In the world of marketing, results sell. People want to know what benefits they will be gaining from a product or service, and ultimately, that will drive their decision to make a purchase. What Montessori schools have to offer goes beyond a simple "product benefit." What Montessori offers its alumni is the foundations to reach their full potential, both academically and as active, curious citizens of the world. 

But how can you show parents this while they have a quick browse through your webs…