Marketing has changed.
You no longer have to advertise as broadly as possible in hopes that your school enrollment increases as a by-product.
Now, you can track (down to the penny) how much each new enrollment costs you and where you should direct your budget to reap the best results.
That’s the magic number: your cost per enrollment (hereafter referred to as CPE).
Knowing this number will allow you to reliably increase your Montessori school’s enrollment through digital marke…
Or to say it more accurately prospective parents looking for a school to educate and develop their child to reach their maximum potential are not interested in signing up for your newsletter.
They need you to solve a problem or give them some kind of value.
If you don’t (or if it isn’t obvious to them that you do), that prospective parent will quickly disengage and look somewhere else.
I’m sorry to be s…
Beyond billboards, pamphlets, and bumper stickers, there is much more you can do to market your Montessori school and provide exposure so that your message can reach to prospective parents. In today’s date, it is simply not enough to build a great Montessori school to attract parents. The earning capacity and value of such an establishment generally depends on two things: the quality of education and how well you market your school to your prospective customers.
Unfortunately, great marketing r…
For those of us who work in the wild world of digital marketing, we don’t think twice about the buzzwords and abstract terms we throw around.
To the average, sane person, these terms don’t really mean anything. Even worse? The term “digital marketing” itself is just as elusive and mysterious.
What is digital marketing? Bare bones, stripped down, and jargon-less. What is it?
Let’s break it down:
First, What Is Marketing?
Every competent digital marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your Montessori school.
And how do you do that? With landing pages!
Usually half of the clicks for schools are directed to their homepage, not a landing page. Also, many of the Montessori Schools that use landing pages have only one, even though they are driving traffic from multiple keyphrases.
Landing pages are the bread and b…