Montessori Marketing Insider

As a school leader, you work with parents daily. It is essential to understand their needs, speak their language, and know where and how to reach them. In the marketing world, we would call this understanding the parent experience. Great marketers obsess over this. Every detail is considered. 

For prospective parents, searching for a school, researching options, touring, applying, and enrolling, are all part of a larger journey that will transform them from prospective parents into (hopefully) …

For many school leaders, the summer months provide some much needed time for rest and catching up. As the start of the new academic school year approaches, it is important to start getting organized so that you can feel prepared for everything the year will bring. 

We've put together a list of 10 things successful school leaders do before the first day of school. Each one is important and will help you kick off your year with a strong start!

1. Take Sufficient Time To Rest And Disconnect

Th…

We Know It Is Hard To Find Montessori Trained Guides 

Staffing is currently a challenge for many Montessori schools. We know that several schools are finding it difficult to find experienced, trained guides. There seems to be a scarcity of workers across industries, but the decline has been particularly large amongst teachers and educators. 

Montessori guides are essential to a well functioning Montessori environment. It can be overwhelming when school leaders and administrators have to overco…

We Know Google Ads Can Be Intimidating... But They Don't Have To Be!

As digital marketers in the Montessori space, we know that Montessorians are not experts when it comes to pay-per-click ads. We are here to tell you that you don't have to be a marketing expert in order to run successful paid digital advertising campaigns that will reach the right prospective families and increase your enrollment year upon year. You just need to be observant and consistent... which, fortunately, are qualities …

The aim of digital marketing for Montessori schools is to reach the right prospective families and get them to enroll their child at your school. Photographs can capture the true essence of your school, tell a story to prospective parents, and show what a high-quality Montessori education looks like.

Good photography is also a versatile component of your digital marketing strategy and provides many benefits:

• They catch the eye of a prospective parent
• They allow parents to imagine their own …

As a Montessori administrator, we know that you wear many hats. Your to-do list probably goes on for days, and it's not likely that posting on social media or publishing a school blog takes priority on that list.

As digital marketers, we are here to tell you that there is a lot of value in maintaining an updated blog and posting regularly on social media... and with good planning, it doesn't have to take too much time on your to-do list!

The answer is planning! Planning content in advance is s…

Key Insights:

• Founding Nido Marketing Member
• Montessori CRM
• Easy to Navigate Website
• Automation
• Content Services

About St. Peter’s Montessori School

Onboarding is the process of welcoming and integrating new employees into your workspace. It is an ongoing process that requires planning, strategy, and constant care. Onboarding a new hire effectively has become an extremely important part of the staffing process. Great onboarding begins before a new hire is brought on to the team. 

There are many reasons why you should consider having a good onboarding strategy for your school:

• It reduces employee turnover: When people feel properly integr…

“It’s almost scary how effective the website is.  We are at capacity and still people are signing up for tours.” 

- Shaun Glicksberg, American Montessori Preparatory School

Key Highlights

• Website Design
• Customization
  
• Montessori Content
• Automation
• Tour Scheduling and Management
  

About The American Montessori Preparatory School

The American Montessori Preparatory School (AMPS) is a Montessori school based in Tampa, Florida, offering Dr. Montessori’s complete curriculum. AMPS's Direc…