Montessori Marketing Insider

How Nido Marketing’s Graphic Design Services Got Countryside Day School a Spot in their Local Newspaper

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About Countryside Day School

Countryside Day School was founded in 1967 in Northbrook, Illinois as a Montessori school that offered continuous programs from 16 months through 8th grade, including year-round programs for preschool and elementary students. Countryside has an impressive native Spanish language program that allows students to learn conversational Spanish, as well as experience valuable cultural trips as part of their curriculum. Academic excellence is at the core of their mission…

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Investing in Professional Photography and Graphic Design


First Impressions Matter

Imagine a prospective parent who is researching Montessori schools for her child.

She visits a school’s website that has programs for her child, but the school’s logo is fuzzy and poorly designed, the colors on the website don’t match, the layout is confusing, the photos are pixelated, and the tuition download is just a text document.

She visits another school’s website that also has programs for her child. It has a sharp, attractive logo, consistent colors, a clean l…

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How Nido Marketing Transformed Our World Montessori’s Website into an Admissions Machine!

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Key Insights

  • Mobile-friendly
  • Tour scheduling made easy with automation
  • Automated follow-up with prospective parents
  • Done for you Montessori content

About Our World Montessori

Our World Montessori (OWM) prides itself on being a diverse and vibrant community of young learners. The school was founded in 2004 by an American Montessori Society (AMS)-credentialed Montessori teacher and has been led by AMS credentialed Head of School Diane Lanci since 2013. OWM has both a Toddler and a Chil…

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How White Bear Montessori Received a Whopping 12 New Applications in Just One Month!


Key Highlights

  • Increased Enrollment
  • Stronger Community Awareness
  • Optimized Online Presence

About White Bear Montessori School

White Bear Montessori School (WBMS) was founded in 1970 by a group of parents in White Bear Lake, Minnesota who were concerned about providing their children with a quality early childhood educational experience. They began their journey with just one classroom, utilizing the curriculum designed by Dr. Maria Montessori. Using the Montessori Method, White Bear Mon…

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How To Make Your Website Your Star Admissions Assistant | Part 2: The Montessori CRM


Last week I asked you to imagine your perfect admissions assistant. In addition to being friendly, intelligent, professional, and organized, she’d also take messages, educate parents, provide tuition information, and schedule tours based on your availability. All without any direction from you. Oh, and she works 24 hours a day, 7 days a week.

But this is just a website, right? How is all that possible? 

The answer is smart software. Behind that beautiful website is a system that not only captu…

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How To Make Your Website Your Star Admissions Assistant | Part 1: Your Homepage


Imagine your perfect admissions assistant. What would she be like? She’d consistently offer a great first impression of your school. She’d be friendly, intelligent, professional, organized, and hardworking. She would answer questions, educate prospective parents, take messages, provide tuition information, and schedule tours based on your availability. All without any direct supervision from you. 

The perfect employee, right? Even better, now imagine this assistant worked tirelessly 24 hours a …

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Why You Should be Offering Free Parenting Courses

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Many people would say that being a parent is the most difficult job out there. New parents read books, get advice from friends and their own parents, and yet, are still faced with challenges they do not know how to overcome. From tantrums to child development, many questions arise over those early years of parenthood and beyond. 

There are very few parents who wouldn't be willing to gain insight and support from child development experts, such as Montessori guides and school leaders. This is an…

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18 Months of Nido’s Montessori Google Ads

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Key Highlights

  • Increased click-through-rate (CTR) by 30%
  • Increase conversion rates by 30%
  • Doubled overall conversions
  • 13% drop in average cost per click

Our Goal

The average overall ad spend for a small to medium-sized business on Google Ads is anywhere from $10,000-$15,000 per year. For many Montessori Schools, this is too much money to invest in something that may or may not work for them. They need assurance, and they need results.

This is why Nido Marketing goes all in.

Our team …

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Ideas for School Community Engagement: Holiday 2020

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This year has been filled with many challenges, but the holidays offer many opportunities for positive community engagement that can be hugely beneficial for staff, students, and families. Planning activities that are memorable, exciting, and encourage involvement are still possible despite social distancing. This moment of opportunity should be seized, as it is a great way for you to create interest around your school and keep families involved. Community management should be part of your marke…

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How Can We Persuade School Governors/Trustees to Take School Leader Wellbeing Seriously?


By Dr. Helen Kelly 
Helen was our guest speaker at last week's town hall discussion on School Leader Wellbeing. Reposted with permission from her blog The Positive Principal.

On Thursday I led a Zoom town hall discussion with a large group of Montessori school leaders from across the USA who had reached out to ask for my support. The first question was “how can I make the board of governors/trustees listen and take my wellbeing seriously? The principal asking this question told the group that …

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