Montessori Marketing Insider

A digital marketing strategy can help your Montessori school grow enrollment and reach the right prospective families...
but where do you start?

Having a digital marketing strategy is essential nowadays. Regardless of what business you are running, consumers spend a lot of time connected to their mobile devices, computers, or tablets. If you want to reach them, you have to have a game plan in place.

Whether you are just starting out on your Montessori Marketing journey, or you are just looking…

Key Insights

• Helping schools on a global scale
• Montessori website design
• Automations
• One-on-one support
• Enrollment Increase

About Starfield Montessori School

We know that having a good school website may not be on the top of your priority list. When leading a school, there is so much that comes first... and it often leaves your school website neglected and outdated. Unfortunately, this can lead to many missed opportunities. As a school, your website is a hugely important tool for marketing, admissions, operations, and much more. So, let's talk about what you are missing out on by having an outdated website and how you can remedy it!

A Good First Imp…

As digital marketers, we pride ourselves on partnering with incredible Montessori schools. We help them reach mission-appropriate families, communicate effectively, and nurture them to enroll and live their mission. We know that Montessori is what every child deserves... and we help schools communicate that to families!

When we partnered with Montessori Family School (MFS) in Berkeley, California, we knew that we could help them develop a communication system that worked for them so they could …

To say Montessori education is unique would only be a half-step in the right direction. The Montessori method is a paradigm-shifting educational revolution that challenges nearly every major educational convention. From the multi-age classrooms to the role of the teachers as Guides instead of the source of all knowledge, the Montessori method is a complete departure from traditional education. In fact, Montessori education can be so unique that it can be difficult for newcomers to grasp at first…

If you are spending some of your marketing budget on paid advertising, it makes sense to understand what marketing channels are the most successful at producing leads and enrolled families for your Montessori school.

Tracking phone calls plays a vital role in determining which ads are performing well. 

Here are some of the most frequently asked questions about call tracking...

What is call tracking?

Call tracking software allows us to determine how callers found your school. Marketers (lik…

As a school leader, you work with parents daily. It is essential to understand their needs, speak their language, and know where and how to reach them. In the marketing world, we would call this understanding the parent experience. Great marketers obsess over this. Every detail is considered. 

For prospective parents, searching for a school, researching options, touring, applying, and enrolling, are all part of a larger journey that will transform them from prospective parents into (hopefully) …

For many school leaders, the summer months provide some much needed time for rest and catching up. As the start of the new academic school year approaches, it is important to start getting organized so that you can feel prepared for everything the year will bring. 

We've put together a list of 10 things successful school leaders do before the first day of school. Each one is important and will help you kick off your year with a strong start!

1. Take Sufficient Time To Rest And Disconnect

Th…

We Know It Is Hard To Find Montessori Trained Guides 

Staffing is currently a challenge for many Montessori schools. We know that several schools are finding it difficult to find experienced, trained guides. There seems to be a scarcity of workers across industries, but the decline has been particularly large amongst teachers and educators. 

Montessori guides are essential to a well functioning Montessori environment. It can be overwhelming when school leaders and administrators have to overco…

We Know Google Ads Can Be Intimidating... But They Don't Have To Be!

As digital marketers in the Montessori space, we know that Montessorians are not experts when it comes to pay-per-click ads. We are here to tell you that you don't have to be a marketing expert in order to run successful paid digital advertising campaigns that will reach the right prospective families and increase your enrollment year upon year. You just need to be observant and consistent... which, fortunately, are qualities …