I’m going to be a bit blunt here:
Instagram is not a magic ticket. Nor is it the most important component of digital marketing. And while we’re at it, effective social media marketing takes a lot of time, strategizing — and in most cases, money.
I realize we’re not off to a great start here! It’s not that I’m trying to talk you out of social media marketing, it’s that I want to be very clear about where it fits for a Montessori school.
If your one...
With more and more conversions happening over the phone, calls have become a key measure for tracking digital marketing success.
Nowadays, smart businesses are utilizing innovative call tracking tools to find out which of their advertising efforts are getting results and using that information to optimize their digital marketing strategy for an even better return on investment.
Guess what? Your Montessori school is no exception.
As you know, our goal at Nido Marketing is to...
Search Marketing and Optimization for Montessori Schools: Tips from SEO Consultant Michael Cottam (aka The Best SEO Consultant in the World)
Search engine optimization.
What does it really mean when it comes to making sure your Montessori school gets found online?
As it turns out, quite a lot.
We recently had the opportunity to speak with SEO Consultant Michael Cottam in a live coaching call session, during which he shared with us his top three “Pro Tips” for making sure your Montessori school is a web search rock star.
The truth is, there’s so much misinformation out there in the world of SEO, it can be...
First, congratulations! You have a form on your Montessori school’s website.
Whether it is for prospective parents to schedule a tour, download a brochure, or just learn more information — your school is now accessible to a wider audience.
In other words, you’re bound to bring in more prospective families than you could’ve before.
But you’re not done there.
You Must Have a “Thank You” Redirect Page…
After your prospective parent...
There’s a major problem with Facebook
Let me start by saying that problems with Facebook aren’t new. In an article I wrote in January of 2018, I referenced the ongoing problems with Facebook misrepresenting data.
Even so, it was a viable advertising network, specifically for Montessori schools who generally have very limited advertising dollars. Facebook was a cost effective way to get the word out about your school and attract mission appropriate parents.
That’s simply not...
This Thursday we welcome Paula Lillard Preschlack to talk about building parent relationships and connecting them to your mission!
We know how challenging it can be to find the magic key to building strong parent relationships. The truth is, every school community is different and what works for one school may not work for another. Our guest this week will talk to us about building parent relationships and connecting them to your mission, the ultimate key to a thriving, reliable community of families.
HOS Bonnie Shearer joins us this Thursday to discuss staffing our school's with quality, trained staff! News You Can Use 5/7/2019
Here is this week's News You Can Use!
- For last week's coaching call Liz and Izzy joined us and gave a quick tutorial on Transparent Classroom, as we learned about its capability to make you and your staff's lives a lot easier. My favorite part is how this tool helps us connect with parents through various, easy-to-use avenues so we can continue to build their trust in us! If you missed the call and are wondering about this platform, you can view...
It's the last day in April! Here's this week's News You Can Use.
- For last week's coaching call Kathy Mindardi and George Markham spoke with us about the Whole School Leadership Institute. There are so many great things about this program, it would take this whole email to describe them all! Watch the recording here and find out more how you can become the leader you were meant to be.
We hear often about the challenges of working with a limited marketing budget. Kasim wrote a great blog called "What Should a Montessori School Spend on Paid Advertising Channels". Check it out here.
If you haven't yet joined our private Facebook group, now is the time to do it! We check in periodically via FB live and post often about new happenings and interesting topics of interest. Members can post questions and start great conversations. One recent question...
Before diving into the heart of this topic, the obligatory disclaimer that needs to be stated is that every school is different. There are a myriad of factors that impact your paid advertising campaigns such as location, market, and competition, to name only a fraction.
With that said, because we have over 600 member Montessori schools we have had the unique opportunity of being able to examine what may be the largest available data set on this very topic. Through that process of...