Montessori Marketing Insider

If you’re a Montessorian, then it’s likely that the word “Pushy” isn’t a part of your vocabulary. That’s why some Montessori schools are hesitant to launch an email marketing campaign to communicate with prospective parents in their communities. We’ve heard it time and time again with several Montessori leaders:

• “We don’t want to bombard prospective parents with intrusive emails...”
  
  
• “We don’t want prospective parents to be annoyed with us reaching out to them...”
  
  
• “We value face to face comm…

For most non-profit Montessori schools, donations form a significant part of annual income. Campaigns and donations can take many different forms, but the truth is that all fundraising campaigns benefit from well-planned marketing to provide the best results. 

Because we’re digital marketers, we focus on how digital marketing can maximize your fundraising efforts. Here are some tips to get you started!

Include Giving on your Website

If you rely on donations to keep your school running, dedica…

People May Know The Name Montessori... But Do They Know What It Means?

In recent years, the Montessori name has picked up plenty of recognition, but there continues to be misinformation about what Montessori actually is. This has created challenges for many Montessori schools, as prospective parents may not understand the value of Montessori education from initial impressions. 

The challenges don't stop with prospective parents. Misinformation and a lack of overall awareness have led to a shor…

What Is Google Ads? How Does Google Ads Work?

Google Ads (formerly Google AdWords) is so much more than those little paid ads at the top of a search results page—although that’s how most of us might recognize it:

Admittedly, the online advertising industry is known for being a bit cryptic to the average person. 

So if you keep hearing about “PPC advertising” or “Google Ads” and just want to understand what the heck these things mean—this guide is here to help. 

No shame in learning (or rel…

If you are a Montessori School Administrator, then you are most likely aware of the current shortage of Montessori trained guides. This seems to be the leading "crisis" facing most Montessori schools. Without Montessori trained guides, you cannot have a successful Montessori school and you won't be able to offer your families the quality of education you are aiming for.

So, what can you do to make things better?

Unfortunately for this dilemma, there is no one solution. Montessori training can …

Facebook is the world’s largest social media network, with over 2.89 billion monthly active users worldwide. 

When you think about that for a moment, it’s no wonder roughly 5 million businesses choose to advertise on the social media site.

With a little time and effort, Facebook can be a powerful advertising tool for your Montessori school—one that can help you increase enrollment by reaching even more potential families.

In this blog we will take a look at how to utilize Facebook advertising…

What Are Podcasts?

You may already be well acquainted with this popular form of media! 

A podcast is an episodic series of spoken word digital audio files that a user can download to a personal device for easy listening. Streaming applications and podcasting services provide a convenient and integrated way to manage a personal consumption queue across many podcast sources and playback devices. 

Podcasts allow people to listen to information, stories, and news without having to watch anything,…

Most Montessori schools rely on organic search (SEO) and social media alone. And while these two marketing channels are good long-term strategies, they aren’t the best channel that will produce results for you right now.

And by right now, we’re talking about getting results within the next few months or even as early as your first month!

So, how do you get results fast? 

By progressively being in front of the right people at the right time. 

That’s where Google Ads come in.

In a nutshell, G…

Key Highlights

• Leadership Development
• More Than Just Marketing
• Pandemic Response
• Community Support
• Montessori Administrative Resources 

A Look Back to March 2020

Even though March 2020 was just a little over a year ago, it feels like a lifetime ago. During the past 15 months, Montessori schools everywhere were faced with countless challenges and difficult decisions that they had not faced before. In the beginning, things were uncertain and school leaders everywhere were trying to keep…