If you haven’t heard, Facebook announced a pretty massive change in the way it plans on delivering content. You can read the full post from Facebook CEO Mark Zuckerberg here.
Please keep in mind that everything you may be hearing about what this change means is speculative. That includes this blog. I’m offering you my best guess based on nearly 12 years as a digital marketer.
I have lived through my fair share of algorithm updates and have learned quite a bit from...
Hello to my fellow Montessori friends and colleagues!
It's Tuesday. It's time for some "News You Can Use" from Nido Marketing!
Do you use a graphic designer? Save time and money by using this nifty little program called Canva. It creates BEAUTIFUL designs and is drop dead simple to use. I created the posters for our Elementary Information Night in about 25 minutes. We have a tutorial for Canva available in the "Courses" section of...
Not all marketing methods need to be big scary initiatives that take a ton of time, effort, energy, and money. In fact, sometimes it is the simplest things that have the most profound impacts.
What if you could share a soft-touch marketing message to everyone you communicate with?
What if you could do that in a completely unobtrusive way that didn’t require any additional work from your normal day-to-day activities?
What if I stopped asking annoying hypothetical...
Congratulations! We’re excited that you’re taking the first step toward marketing your Montessori school to attract more families and increase student enrollment.
Before you can really dive in, there are a few critical questions to consider: :
- How can you reach the right audience?
- Is your advertising budget being used to connect with parents searching for schools for their young children?
- Does your marketing plan include an avatar?
- Do you know what an avatar...
Following location and teacher qualifications, one of the very next things parents look for when perusing your school’s website is tuition. How much will it cost for them to provide the best Montessori education for their little ones? Can they afford it?
Of course, this is important information that you need to provide to the parents and guardians of prospective new students, but not at first glance. Instead, why not offer tuition rates in exchange for contact information from...
- Re-enrollment contracts will go out for many of us in the next few weeks. How are you sending these out? Mailing them to parents? Handing them out in car line (gasp!)? Save time and hassle by sending the contracts out via DocuSign. It allows parents to review and sign legally binding contracts on a phone, tablet or...
Anyone who’s been involved in sales or taken a marketing course knows that sales funnels are nothing new.
The concept is simple:
- Draw prospective customers (families) into the “top of the funnel” with interesting content (like blogs and videos about the Montessori Method).
- Keep them engaged once they’re in the “middle of the funnel” with more thorough resources about your school (think fact sheets and targeted emails).
- Hopefully, these prospective families...
It’s hard to believe there was a time before the World Wide Web. But here we are, roughly a quarter of a century after its invention, and who can remember a day when we couldn’t just “Google it”?
Not surprisingly, a lot of things have changed since the world was first introduced to the vast “web” of information we now rely on every day. One of the biggest changes has to do with how businesses promote themselves to attract and engage potential...
So you’ve created the best Montessori website you’ve ever seen, if you do say so yourself.
Your content is as enlightening as it is captivating, your design the epitome of elegance and your navigational capabilities are off the charts. You’ve created a rich experience for all your visitors, present and future . . .
Except for the ones who won’t get to see it when your website goes down.
Not only will your current clientele be unable to access information they need, but...
The children have returned to school from Winter Break here in Sacramento and we are as busy as ever. How are you doing in your neck of the woods?
Here is my weekly video blog to provide you with a birds eye view of everything happening at NidoMarketing.com.
Blog Post of the Week - "Why We Can't Afford to Be Afraid"
Kasim (my partner and co founder of Nido) wrote a thought provoking piece on our blog.
In the few short weeks that Nido...