Montessori Marketing Insider

Imagine your perfect admissions assistant. What would she be like? She’d consistently offer a great first impression of your school. She’d be friendly, intelligent, professional, organized, and hardworking. She would answer questions, educate prospective parents, take messages, provide tuition information, and schedule tours based on your availability. All without any direct supervision from you. 

The perfect employee, right? Even better, now imagine this assistant worked tirelessly 24 hours a …

Many people would say that being a parent is the most difficult job out there. New parents read books, get advice from friends and their own parents, and yet, are still faced with challenges they do not know how to overcome. From tantrums to child development, many questions arise over those early years of parenthood and beyond. 

There are very few parents who wouldn't be willing to gain insight and support from child development experts, such as Montessori guides and school leaders. This is an…

Key Highlights

• Increased click-through-rate (CTR) by 30%
• Increase conversion rates by 30%
• Doubled overall conversions
• 13% drop in average cost per click
  

Our Goal

The average overall ad spend for a small to medium-sized business on Google Ads is anywhere from $10,000-$15,000 per year. For many Montessori Schools, this is too much money to invest in something that may or may not work for them. They need assurance, and they need results.

This is why Nido Marketing goes all in.

Our team …

This year has been filled with many challenges, but the holidays offer many opportunities for positive community engagement that can be hugely beneficial for staff, students, and families. Planning activities that are memorable, exciting, and encourage involvement are still possible despite social distancing. This moment of opportunity should be seized, as it is a great way for you to create interest around your school and keep families involved. Community management should be part of your marke…

By Dr. Helen Kelly 
Helen was our guest speaker at last week's town hall discussion on School Leader Wellbeing. Reposted with permission from her blog The Positive Principal.

On Thursday I led a Zoom town hall discussion with a large group of Montessori school leaders from across the USA who had reached out to ask for my support. The first question was “how can I make the board of governors/trustees listen and take my wellbeing seriously? The principal asking this question told the group that …

As parents become increasingly aware of the downfalls of public photo sharing and posting online, it is important for school administrators to have a photo-sharing platform that parents feel good about. Documentaries such as Netflix's "The Social Dilemma" along with countless news stories and studies have lead to a heightened awareness for online safety. As a school director or administrator, it is good for you to have an alternative, private photo sharing option for parents who still want pictu…

G Suite for Education is Google's software suite created to include all of Google's main components (such as calendar, sheets, docs, etc.) all in one package for teachers to easily be able to implement their lessons virtually and to manage their classroom effectively. 

This software allows teachers to manage faculty meetings, student activities, lesson plans, and much more. There are so many possibilities with G-suite, but it can be a bit overwhelming to use at the start if you aren't "tech-sav…

In the world of marketing, results sell. People want to know what benefits they will be gaining from a product or service, and ultimately, that will drive their decision to make a purchase. What Montessori schools have to offer goes beyond a simple "product benefit." What Montessori offers its alumni is the foundations to reach their full potential, both academically and as active, curious citizens of the world. 

But how can you show parents this while they have a quick browse through your webs…

If we have learned anything in the past few months, it's that strong communication and a sense of community can be a great asset during times of uncertainty. The current situation has pushed many businesses into re-evaluating and re-strategizing their methods of communication. For schools, this has been particularly difficult, as administrators become mediators for parents who are facing increased stress from working at home while balancing distanced learning. Having consistent and defined point…

It's undeniable that online visibility plays a major factor in any successful marketing strategy. When it comes to new student enrollment and parent engagement, a good online presence can be an incredible asset to any school. 

Increasing your school's online presence doesn't always have to break the bank. There are several effective ways that you can optimize your Montessori's online visibility that are cost free. Not only are these tools free of charge, they are also surprisingly simple to use…