For content marketing to be successful, it’s imperative to first have a deep understanding of your audience. As a Montessori school, you are very familiar with your avatar, i.e. parents and families who are your target audience.
However, it’s important to also know where each individual prospect is in your sales funnel.
Here’s what I mean:
There are three levels of commitment and interest when it comes to families who visit your Montessori website.
- Top of the Funnel =...
While the Montessori Method isn’t new, the way Montessori schools market themselves is ever-changing.
In our modern world of digital-everything, content marketing is absolutely essential to any Montessori school’s digital marketing strategy.
But it’s not as easy as writing a blog once a month.
In many ways, creating an effective content schedule is a lot like creating a lesson plan for a Montessori class:
It’s all about asking questions, considering what theories and...
For those of us who work in the wild world of digital marketing, we don’t think twice about the buzzwords and abstract terms we throw around.
To the average, sane person, these terms don’t really mean anything. Even worse? The term “digital marketing” itself is just as elusive and mysterious.
What is digital marketing? Bare bones, stripped down, and jargon-less. What is it?
Let’s break it down:
First, What Is ...
Every competent digital marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your Montessori school.
And how do you do that? With landing pages!
Usually half of the clicks for schools are directed to their homepage, not a landing page. Also, many of the Montessori Schools that use landing pages have only one, even though they are driving traffic from multiple keyphrases.
Landing pages are the bread and...