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Lead Magnets: Why No One Wants Your Newsletter (and What to Do Instead)

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Or to say it more accurately prospective parents looking for a school to educate and develop their child to reach their maximum potential are not interested in signing up for your newsletter.

 

They need you to solve a problem or give them some kind of value.

 

If you don’t (or if it isn’t obvious to them that you do), that prospective parent will quickly disengage...

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Yelp: Your Yelp Profile Looks Lost. Go Claim It!

Yelp -Your Yelp Profile Looks Lost. Go Claim It!.jpg

Did you know that Apple Maps, an app included on every device Apple ever made, uses Yelp for its business information?

 

That’s several million devices that don’t know who you are if you haven’t claimed your Yelp profile.

 

And guess what?

 

You can do it in about 5 minutes.

 

Yelp business profiles: An overview

You might be wondering what exactly a Yelp profile is.

 

Essentially, a Yelp profile is an online business listing that users can search...

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All You Need to Know About Montessori School Marketing

Beyond billboards, pamphlets, and bumper stickers, there is much more you can do to market your Montessori school and provide exposure so that your message can reach to prospective parents. In today’s date, it is simply not enough to build a great Montessori school to attract parents. The earning capacity and value of such an establishment generally depends on two things: the quality of education and how well you market your school to your prospective customers.

Unfortunately, great...

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Top of the Funnel Content: What it Is and Why You Need it

For content marketing to be successful, it’s imperative to first have a deep understanding of your audience. As a Montessori school, you are very familiar with your avatar, i.e. parents and families who are your target audience.

However, it’s important to also know where each individual prospect is in your sales funnel.

Here’s what I mean:

There are three levels of commitment and interest when it comes to families who visit your Montessori website.

  1. Top of the Funnel =...

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How to Plan Your Content for the Year

While the Montessori Method isn’t new, the way Montessori schools market themselves is ever-changing.

In our modern world of digital-everything, content marketing is absolutely essential to any Montessori school’s digital marketing strategy.

But it’s not as easy as writing a blog once a month.

In many ways, creating an effective content schedule is a lot like creating a lesson plan for a Montessori class:

It’s all about asking questions, considering what theories and...

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Tell It to Me Straight: What Is Digital Marketing?

For those of us who work in the wild world of digital marketing, we don’t think twice about the buzzwords and abstract terms we throw around.

Funnels.

Lead generation.

Automation.

*Shudder*

To the average, sane person, these terms don’t really mean anything. Even worse? The term “digital marketing” itself is just as elusive and mysterious.

What is digital marketing? Bare bones, stripped down, and jargon-less. What is it?

Let’s break it down:

First, What Is ...

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Why Landing Pages Are Crucial for your Montessori Marketing

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Every competent digital marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your Montessori school.

And how do you do that? With landing pages!

Usually half of the clicks for schools are directed to their homepage, not a landing page. Also, many of the Montessori Schools that use landing pages have only one, even though they are driving traffic from multiple keyphrases.

Landing pages are the bread and...

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