Have you ever:
- Felt frustrated by the lack of clarity in your website analytics data?
- Known that your social marketing was effective but not sure exactly which part?
- Wished you knew which marketing efforts produced the best tours?
It’s incredibly frustrating to try to make major decisions without accurate and specific data, especially when it comes to online marketing. That’s why tracking should be a critical piece of every Montessori school’s marketing strategy.
Marketing has changed.
You no longer have to advertise as broadly as possible in hopes that your school enrollment increases as a by-product.
Now, you can track (down to the penny) how much each new enrollment costs you and where you should direct your budget to reap the best results.
That’s the magic number: your cost per enrollment (hereafter referred to as CPE).
Knowing this number will allow you to reliably increase your Montessori school’s...
Or to say it more accurately prospective parents looking for a school to educate and develop their child to reach their maximum potential are not interested in signing up for your newsletter.
They need you to solve a problem or give them some kind of value.
If you don’t (or if it isn’t obvious to them that you do), that prospective parent will quickly disengage...
Did you know that Apple Maps, an app included on every device Apple ever made, uses Yelp for its business information?
That’s several million devices that don’t know who you are if you haven’t claimed your Yelp profile.
And guess what?
You can do it in about 5 minutes.
Yelp business profiles: An overview
You might be wondering what exactly a Yelp profile is.
Essentially, a Yelp profile is an online business listing that users can search...
Beyond billboards, pamphlets, and bumper stickers, there is much more you can do to market your Montessori school and provide exposure so that your message can reach to prospective parents. In today’s date, it is simply not enough to build a great Montessori school to attract parents. The earning capacity and value of such an establishment generally depends on two things: the quality of education and how well you market your school to your prospective customers.
For content marketing to be successful, it’s imperative to first have a deep understanding of your audience. As a Montessori school, you are very familiar with your avatar, i.e. parents and families who are your target audience.
However, it’s important to also know where each individual prospect is in your sales funnel.
Here’s what I mean:
There are three levels of commitment and interest when it comes to families who visit your Montessori website.
- Top of the Funnel =...
While the Montessori Method isn’t new, the way Montessori schools market themselves is ever-changing.
In our modern world of digital-everything, content marketing is absolutely essential to any Montessori school’s digital marketing strategy.
But it’s not as easy as writing a blog once a month.
In many ways, creating an effective content schedule is a lot like creating a lesson plan for a Montessori class:
It’s all about asking questions, considering what theories and...
For those of us who work in the wild world of digital marketing, we don’t think twice about the buzzwords and abstract terms we throw around.
To the average, sane person, these terms don’t really mean anything. Even worse? The term “digital marketing” itself is just as elusive and mysterious.
What is digital marketing? Bare bones, stripped down, and jargon-less. What is it?
Let’s break it down:
First, What Is ...
Every competent digital marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your Montessori school.
And how do you do that? With landing pages!
Usually half of the clicks for schools are directed to their homepage, not a landing page. Also, many of the Montessori Schools that use landing pages have only one, even though they are driving traffic from multiple keyphrases.
Landing pages are the bread and...