Have you ever paid for advertising on Facebook but felt disappointed in the results?
You can see there was engagement, but you don’t know anything about the visitors and you have no way to communicate with them again...or do you?
The Facebook Pixel allows you to do exactly that.
First, what is the Facebook Pixel?
The Facebook Pixel is a piece of code you place on your website. This code automatically detects if a visitor on your website is logged into Facebook...
There are many thousands of primary and elementary schools out there for parents to consider. In many cases, your website is the only chance you get to show parents why they should choose you over your competition.
While having a beautiful website is often desirable, I think I speak for every Montessorian when I say that I would choose an effective and highly converting website that grows my school over a pretty website any day.
I'm happy to tell you that this is actually quite...
Right now, a parent is searching online for a school for their child. It’s one of the most important decisions a parent can make — one they won’t take lightly.
Do you know what search engine they’re using?
You guessed it. Google.
Google is the undisputed king of search, where the world goes to find answers to all kinds of ordinary and outrageous questions; and it’s vitally important that your school appears in the results for prospective parents.
If you’re looking for a quick win for your Montessori school’s marketing, this is the blog for you.
We’ll be discussing Calendly, a software that allows parents to schedule a tour online for free, with automatic follow-up and rescheduling, completely eliminating the need for manual scheduling.
Interested? Let’s get started
If you are like most Montessori schools, you manually schedule tours. Someone in your office has the unfortunate task of...
Have you ever:
- Felt frustrated by the lack of clarity in your website analytics data?
- Known that your social marketing was effective but not sure exactly which part?
- Wished you knew which marketing efforts produced the best tours?
It’s incredibly frustrating to try to make major decisions without accurate and specific data, especially when it comes to online marketing. That’s why tracking should be a critical piece of every Montessori school’s marketing strategy.
Marketing has changed.
You no longer have to advertise as broadly as possible in hopes that your school enrollment increases as a by-product.
Now, you can track (down to the penny) how much each new enrollment costs you and where you should direct your budget to reap the best results.
That’s the magic number: your cost per enrollment (hereafter referred to as CPE).
Knowing this number will allow you to reliably increase your Montessori school’s...
Or to say it more accurately prospective parents looking for a school to educate and develop their child to reach their maximum potential are not interested in signing up for your newsletter.
They need you to solve a problem or give them some kind of value.
If you don’t (or if it isn’t obvious to them that you do), that prospective parent will quickly disengage...
Did you know that Apple Maps, an app included on every device Apple ever made, uses Yelp for its business information?
That’s several million devices that don’t know who you are if you haven’t claimed your Yelp profile.
And guess what?
You can do it in about 5 minutes.
Yelp business profiles: An overview
You might be wondering what exactly a Yelp profile is.
Essentially, a Yelp profile is an online business listing that users can search...
Beyond billboards, pamphlets, and bumper stickers, there is much more you can do to market your Montessori school and provide exposure so that your message can reach to prospective parents. In today’s date, it is simply not enough to build a great Montessori school to attract parents. The earning capacity and value of such an establishment generally depends on two things: the quality of education and how well you market your school to your prospective customers.
For content marketing to be successful, it’s imperative to first have a deep understanding of your audience. As a Montessori school, you are very familiar with your avatar, i.e. parents and families who are your target audience.
However, it’s important to also know where each individual prospect is in your sales funnel.
Here’s what I mean:
There are three levels of commitment and interest when it comes to families who visit your Montessori website.
- Top of the Funnel =...