Your Montessori school website is one of the key elements of your marketing strategy. That said, if it isn’t doing what you want or need it to do, it may be time to make some adjustments.
In an earlier blog we discussed the basics of web design and creating the perfect homepage. Not surprisingly, many of those same points come into play when updating your website to improve conversions.
What are conversions?
When a visitor—say, a prospective parent—comes to...
As of this writing, Nido Marketing is approaching 100 members. I can’t begin to express how proud I am to announce that. During our soft launch late last year, we only expected 10 to 20 sign ups. We are absolutely overwhelmed by such a positive response. Thank you to everyone for your interest and support!
During the launch, we offered new members a free consultation call to see how the Nido team could help craft a go-forward plan for their marketing. Many members scheduled the...
To say Montessori education is unique would only be a half-step in the right direction. The Montessori method is a paradigm-shifting educational revolution that challenges nearly every major educational convention.
From the multi-age classrooms to the role of the teachers as Guides instead of the source of all knowledge, the Montessori method is a complete departure from traditional education.
In fact, Montessori education can be so unique that it can be difficult for newcomers...
Facebook Ads. Google AdWords. Social media marketing. Target audiences.
Reaching parents of potential future students online through paid advertising can seem intimidating, or like a shot in the dark — especially if you’ve never done this sort of thing before.
We wanted to take a few minutes to break it down for you and illuminate the pros and cons of both Facebook and Google AdWords platforms so you can make the most out of your social media marketing efforts.
Marketing a Montessori School is difficult. How is that for the understatement of the century?
One of the questions we get most often is, simply, “Where do I start?”
What marketing avenues actually move the needle? And, what marketing channels provide the most reliable returns on your investment?
The answer, in our years of experience marketing our own Montessori schools, has consistently been Google AdWords.
Google AdWords, sometimes also...
Two billion people use Facebook every month.
When you think about that for a moment, it’s no wonder roughly 5 million businesses choose to advertise on the social media site.
With a little time and effort, Facebook can be a powerful advertising tool for your Montessori school—one that can help you increase enrollment by reaching even more potential families.
In this blog we will take a look at how to utilize Facebook advertising effectively (and for any...
Have you ever paid for advertising on Facebook but felt disappointed in the results?
You can see there was engagement, but you don’t know anything about the visitors and you have no way to communicate with them again...or do you?
The Facebook Pixel allows you to do exactly that.
First, what is the Facebook Pixel?
The Facebook Pixel is a piece of code you place on your website. This code automatically detects if a visitor on your website is logged into Facebook...
There are many thousands of primary and elementary schools out there for parents to consider. In many cases, your website is the only chance you get to show parents why they should choose you over your competition.
While having a beautiful website is often desirable, I think I speak for every Montessorian when I say that I would choose an effective and highly converting website that grows my school over a pretty website any day.
I'm happy to tell you that this is actually quite...
Right now, a parent is searching online for a school for their child. It’s one of the most important decisions a parent can make — one they won’t take lightly.
Do you know what search engine they’re using?
You guessed it. Google.
Google is the undisputed king of search, where the world goes to find answers to all kinds of ordinary and outrageous questions; and it’s vitally important that your school appears in the results for prospective parents.