Digital Marketing

Anyone who’s been involved in sales or taken a marketing course knows that sales funnels are nothing new.

The concept is simple:

1. Draw prospective customers (families) into the “top of the funnel” with interesting content (like blogs and videos about the Montessori Method).
2. Keep them engaged once they’re in the “middle of the funnel” with more thorough resources about your school (think fact sheets and targeted emails).
3. Hopefully, these prospective families stay interested and engaged, arri…

It’s hard to believe there was a time before the World Wide Web. But here we are, roughly a quarter of a century after its invention, and who can remember a day when we couldn’t just “Google it”?

Not surprisingly, a lot of things have changed since the world was first introduced to the vast “web” of information we now rely on every day. One of the biggest changes has to do with how businesses promote themselves to attract and engage potential customers.

In other words, marketing.

H…

As of this writing, Nido Marketing is approaching 100 members. I can’t begin to express how proud I am to announce that. During our soft launch late last year, we only expected 10 to 20 sign ups. We are absolutely overwhelmed by such a positive response. Thank you to everyone for your interest and support!

During the launch, we offered new members a free consultation call to see how the Nido team could help craft a go-forward plan for their marketing. Many members scheduled the consultation …

Have you ever:

• Felt frustrated by the lack of clarity in your website analytics data?
• Known that your social marketing was effective but not sure exactly which part?
• Wished you knew which marketing efforts produced the best tours?

It’s incredibly frustrating to try to make major decisions without accurate and specific data, especially when it comes to online marketing. That’s why tracking should be a critical piece of every Montessori school’s marketing strategy.

In fact, how seri…

Marketing has changed.

You no longer have to advertise as broadly as possible in hopes that your school enrollment increases as a by-product.

Now, you can track (down to the penny) how much each new enrollment costs you and where you should direct your budget to reap the best results.

That’s the magic number: your cost per enrollment (hereafter referred to as CPE).

Knowing this number will allow you to reliably increase your Montessori school’s enrollment through digital marke…

Beyond billboards, pamphlets, and bumper stickers, there is much more you can do to market your Montessori school and provide exposure so that your message can reach to prospective parents. In today’s date, it is simply not enough to build a great Montessori school to attract parents. The earning capacity and value of such an establishment generally depends on two things: the quality of education and how well you market your school to your prospective customers.

Unfortunately, great marketing r…

For those of us who work in the wild world of digital marketing, we don’t think twice about the buzzwords and abstract terms we throw around.

Funnels.

Lead generation.

Automation.

*Shudder*

To the average, sane person, these terms don’t really mean anything. Even worse? The term “digital marketing” itself is just as elusive and mysterious.

What is digital marketing? Bare bones, stripped down, and jargon-less. What is it?

Let’s break it down:

First, What Is Marketing?

Basically, marketin…

Every competent digital marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your Montessori school.

And how do you do that? With landing pages!

Usually half of the clicks for schools are directed to their homepage, not a landing page. Also, many of the Montessori Schools that use landing pages have only one, even though they are driving traffic from multiple keyphrases.

Landing pages are the bread and b…