Montessori Marketing Insider

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Hello to the Nido Community!
Here is some "News You Can Use" for January 23, 2018.
I have three tips for you this week:
  1. Re-enrollment contracts will go out for many of us in the next few weeks.  How are you sending these out?  Mailing them to parents?  Handing them out in car line (gasp!)?  Save time and hassle by sending the contracts out via DocuSign.  It allows parents to review and sign legally binding contracts on a phone, tablet or computer.  The signed contracts are sent…

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The Montessori Marketing Funnel Map: A Proven-Effective Approach to Increasing Enrollment

The Montessori Marketing Funnel Map A Proven-Effective Approach to Increasing Enrollment in the New Year

Anyone who’s been involved in sales or taken a marketing course knows that sales funnels are nothing new.

The concept is simple:

  1. Draw prospective customers (families) into the “top of the funnel” with interesting content (like blogs and videos about the Montessori Method).
  2. Keep them engaged once they’re in the “middle of the funnel” with more thorough resources about your school (think fact sheets and targeted emails).
  3. Hopefully, these prospective families stay interested and engaged, arri…

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Traditional vs. Digital Marketing: Why Going Digital Costs Less with Better Results

Traditional vs Digital Why Going Digital Costs Less With Better Results

It’s hard to believe there was a time before the World Wide Web. But here we are, roughly a quarter of a century after its invention, and who can remember a day when we couldn’t just “Google it”?


Not surprisingly, a lot of things have changed since the world was first introduced to the vast “web” of information we now rely on every day. One of the biggest changes has to do with how businesses promote themselves to attract and engage potential customers.


In other words, marketing.



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What to Do When Your Website Goes Down

What to Do When Your Website Goes Down

So you’ve created the best Montessori website you’ve ever seen, if you do say so yourself.

Your content is as enlightening as it is captivating, your design the epitome of elegance and your navigational capabilities are off the charts. You’ve created a rich experience for all your visitors, present and future . . .

Except for the ones who won’t get to see it when your website goes down.

Not only will your current clientele be unable to access information they need, but the longer it takes to fix,…

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What will you do when (not if) your website goes down? - Weekly Update from Matt Hillis



The children have returned to school from Winter Break here in Sacramento and we are as busy as ever.  How are you doing in your neck of the woods?


Here is my weekly video blog to provide you with a birds eye view of everything happening at  



Blog Post of the Week - "Why We Can't Afford to Be Afraid"

Kasim (my partner and co founder of Nido) wrote a thought provoking piece on our blog.


In the few short weeks that Nido has been live, we have surpa…

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The 5-Second Rule: How to Improve Conversions on Your Website

The 5-Second Rule - How to Improve Conversions on Your Website

Your Montessori school website is one of the key elements of your marketing strategy. That said, if it isn’t doing what you want or need it to do, it may be time to make some adjustments.


In an earlier blog we discussed the basics of web design and creating the perfect homepage. Not surprisingly, many of those same points come into play when updating your website to improve conversions.


What are conversions?

When a visitor—say, a prospective parent—comes to your site and does the thing …

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Weekly News from Matt Hillis - January 9th, 2018

Hello Montessorians,
Matt Hillis here. Welcome back from break!

I am excited to share our weekly video blog with you. Each week, I will be providing valuable information on Montessori marketing. Please click on the video to watch!
I know you are busy and that's why we're here! I want to help you cut through the noise and drill down to the marketing tools that really work.
Let's get started!
Tip of the week
At Bergamo Schools, we were able to book 16 tours for…

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Why we can’t afford to be afraid

Why we can't afford to be afraid

As of this writing, Nido Marketing is approaching 100 members. I can’t begin to express how proud I am to announce that. During our soft launch late last year, we only expected 10 to 20 sign ups. We are absolutely overwhelmed by such a positive response. Thank you to everyone for your interest and support!


During the launch, we offered new members a free consultation call to see how the Nido team could help craft a go-forward plan for their marketing. Many members scheduled the consultation …

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Content Marketing and Montessori Schools: A Perfect Pairing

Content Marketing and montessori schools - a perfect pairing

To say Montessori education is unique would only be a half-step in the right direction. The Montessori method is a paradigm-shifting educational revolution that challenges nearly every major educational convention.


From the multi-age classrooms to the role of the teachers as Guides instead of the source of all knowledge, the Montessori method is a complete departure from traditional education.


In fact, Montessori education can be so unique that it can be difficult for newcomers to grasp …

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Facebook Ads or Google AdWords: Pros and Cons of Each Platform and When to Use Them

Facebook Ads. Google AdWords. Social media marketing. Target audiences.


Reaching parents of potential future students online through paid advertising can seem intimidating, or like a shot in the dark — especially if you’ve never done this sort of thing before.


We wanted to take a few minutes to break it down for you and illuminate the pros and cons of both Facebook and Google AdWords platforms so you can make the most out of your social media marketing efforts.


Why should you advert…

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