Montessori Marketing Insider

I'm really excited about this week's News You Can Use! We'll talk about one of my favorite topics so far - direct mail!

Last week's coaching call was very informative and full of great tips to manage your school's facebook page and engage prospective and current families.

This week's coaching call is sure to be just as great! We will be discussing direct mail and why it is still relevant and effective in today's digital world. Don't miss it!

Another shout out to Montessori Academy of Ne…

The new school year just around the corner! I have a few tips for you to start your year off on the right foot and set yourself up for success.

• Join us for this week’s coaching call about your school’s Facebook presence. We’ve had a handful of questions about this, so we’re excited to cover this topic. Bring your questions and ideas to the call! You can register here.
• Last week’s coaching call we talked about lead intake best practices. We covered the major questions about nurturing you…

At Nido, we love to hear and share success stories!

Today we received word that Kim and Tracy at Montessori Academy of New Jersey landed 5 new enrollments since they started with us in May. You all are rockstars!

The conversions from tour to enrollment came through our Google and Facebook ad campaigns. We are so happy for you Kim and Tracy! Please join us in congratulating our fellow Montessorians on an incredible milestone. Also, when you get a chance check out their website.

https://manj.…

Fall is upon us and soon our halls will be bustling with excited adults and children ready to begin a new school year!

With staff trainings, classroom preparations, new families to welcome, and back to school nights, your marketing strategies can take a back seat this time of year. But I believe this is a prime time to take a look at these strategies and vamp up your longterm goal so you have a solid plan for the year ahead.

• Last week's coaching call we covered Google Ads, the highest perf…

Calling all friends in the land Down Under!

We’re excited to announce that our very own Matt Hillis will be speaking at this year’s Montessori Innovation Summit in Sydney, Australia this October.

What is the Montessori Innovation Summit?

The Montessori Innovation Summit is a special two-day conference that takes place on October 3 and October 4, 2018.

Montessori experts from around the world will gather to speak about the latest innovations in Montessori schools.

Program highlights in…

• Last week's coaching call was an awesome one. We covered our highest performing Facebook Ad campaign. It was one of the best coaching calls we've had yet!
• This week's coaching call should be just as good! We're diving into the marketing channels that yield the biggest results for Bergamo Montessori by far: Google Ads. I hope I see you there!
• I'm also happy to announce we've added my Early Childhood Agreement template to the reso…

Like most Montessorians, you want to help your school grow and reach its full potential.

With that goal in mind, some of your biggest objectives are reaching more prospective parents, increasing enrollment, and maintaining a full tour schedule so you can be ready to welcome new students as others graduate.

Now for the good news:

You can achieve all of this and more with a good digital marketing strategy—as long as that strategy is built on a solid foundation.

Nido Marketing has p…

Content marketing and successful Montessori schools go hand-in-hand.

Taking the time to create and publish content that provides real value to your audience brings you one step closer to achieving key goals such as attracting more new families, increasing enrollment, and expanding the reach of your school.

But there’s a catch.

Sporadically posting content, no matter how valuable it may be, actually works against your goals, which is why it’s important to have a consistent content mar…

School tours, parent phone calls, vendor meetings.

Do you ever stop to think about how much of your day is spent trying to schedule things?

For most Montessorians, the answer is a lot.

Lucky for you, part of our job here at Nido Marketing is to find the tools that make your life easier—and it just so happens that Google recently released one of those tools.

Calendly for Chrome is a new extension from Google that lets you integrate Calendly with your Gmail account.

That means no more phon…

Like the time you spend planning and preparing each Montessori lesson, planning your content marketing strategy is also time well spent.

As you may have read in our previous blogs about the benefits of planning your content for a year of digital marketing, a vital part of this preparation is clearly defining your audience and your goals for the year ahead.

We want to discuss these two important content planning steps in more detail, so you know what questions to ask and what to think ab…