Montessori Marketing Insider

Boosted Posts: Do They Really Matter?

Boosted-Posts-Do-They-Really-Matter

With so many ways to advertise on Facebook (and its ever-changing criteria for businesses), it’s enough to leave both novice and seasoned Montessori marketing professionals wondering if paid advertising efforts on this social media platform actually make a difference.

 

Are they worth it? Do they really matter?

 

Overall, the answer is yes.

 

The trick is to make the most of all your paid Facebook advertising options, including boosted posts.



How do boosted posts work?

Boosted post…

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Increase Advertising Success with Facebook Custom Audiences

Increase-Advertising-Success-with-Facebook-Custom-Audiences

You already know that Facebook is a great way to promote your Montessori school, to connect with currently enrolled students and families, as well as prospective new ones.

 

But, do you know about Custom Audiences for Facebook advertising?

 

As Hootsuite notes, “Facebook Custom Audiences are one of – if not the most – essential tools for successful Facebook advertising campaigns.”

 

We happen to agree, and we want to give you some tips on increasing your Facebook advertising success thr…

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Google Tag Manager Changes the Marketing Game Plan for Your School

Google-tag-manager

Marketing your Montessori school in today’s digital world is a challenging assignment.

 

I’m willing to bet it’s probably opened up doors you didn’t even realize existed, to new worlds that include avatars, AdWords, and marketing funnels.

 

And, let’s not forget trackable links.

 

...Which makes everyone think of Google Analytics, which of course makes us all think of Google Tag Manager.

 

Who’s still with me? Anyone?

 

Let’s see if I can explain the essence of Google Tag Manager so…

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Targeting on Facebook: Make Sure the Right People See Your Ads

Targeting-on-Facebook

In previous blogs we’ve talked about why Facebook Ad targeting is important for your Montessori school—reasons like getting your ads in front of your intended viewers, increasing click-through rates, finding ways to reach new audience segments, and so on.

 

Now that you have a pretty good handle on the “why,” let’s talk about the “how.” In other words, we want to share a few quick tips about how to get it right.

 

So, let’s get started!

 

From your Facebook Business Manager account, go to …

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The Top 16 Must-Haves for Every Montessori School Website

The-Top-16-Must-Haves-for-Every-Montessori-School-Website

What is the very first thing a prospective parent is going to do if they’re interested in your school?

 

Visit your website.

 

This is as true for warm referrals as it is for someone who just happened to drive by.

 

Your website is your school’s first first impression. All too often, we tend to think of a website simply as a digital brochure—a quick and convenient way for people to find your phone number or address.

 

The problem with this thinking is it diminishes the critical role your…

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Does Google Know You Exist? Boost Your School’s Online Visibility with Google Search Console

Does-Google-Know-You-Exist-Boost-Your-School’s-Online-Visibility-with-Google-Search-Console

Marketing your Montessori school—and doing it successfully—has everything to do with visibility.

 

Your school may have an amazing website with lots of great information, but how much good is it doing if people can’t find it?

 

Then again, how do you know if people are finding your site?

 

And if they aren’t, what can you do to improve your content so more people can find it? Good news: there’s a free (yes, free!) service out there that helps you do just that.

 

It’s called Google Search…

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Facebook Ad Campaign Tracking: Vanity Metrics vs. Actionable Metrics

Facebook-Ad-Campaign-Tracking-Vanity-Metrics-vs.-Actionable-Metrics

Here we go again, talking about things like metrics and campaign tracking when all you want to do is enjoy a few free minutes in your day.

 

We know how rare those are, Montessorians!

 

But hear us out; this simple piece of marketing advice might just get you closer to your ultimate goal—which, in our experience working with Montessori schools, is to enroll more students.

 

With that goal in mind, you may be thinking about incorporating some form of paid advertising into your digital marke…

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Canva: Design Professional-Looking Images for Your Montessori School

canva

You know what they say:

 

You never get a second chance to make a first impression.

 

Nowadays that first impression comes long before an actual in-person meeting, which is something to think about when choosing and creating online images for your Montessori school.

 

What do we mean by that?

 

Consider the profile photos you use to represent your school on social media sites like Facebook and Twitter.

 

Are they clean and professional looking?

 

What message do they send to prospect…

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Google Alerts: Get Notified if Your Montessori School is Mentioned

Google-Alert

Sometimes the most powerful marketing tools are the ones that don’t cost a thing.

 

Google Alerts is one of those tools.

 

The free online service from Google notifies you in real time when words, phrases, or topics relevant to your Montessori school show up online.

 

Why does that matter? A few reasons.

 

But first, let’s look at how to set up an alert. (It’s super easy.)

 

Just go to https://www.google.com/alerts and you’ll see a search box with the words, “Create an alert about…”

 …

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How Often Should You Really Post to Facebook? (Here’s a Hint: At Least Every Day)

FB-POST

Post too much, and you seem spammy. Post too little, and your audience forgets you exist. So, how do you find just the right balance on social media?

 

Posting to Facebook is a valuable and essential piece of your Montessori school’s digital marketing plan, but it can also be rather confusing.

  • Where do you begin?
  • Is your content relevant for your particular audience of parents and families?
  • How many times should you post to Facebook each day? (Should you post to Facebook each day?)
  • Do…

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