Montessori Marketing Insider

Get Ready For Our February Parenting Series!

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Some of you may not be aware that Nido Marketing launched an online community membership site, Montessori Thrive, in 2020 with the aim to support Montessori Leaders and Administrators everywhere with resources to help them grow their schools. It has been such an exciting journey to see this online community grow, the leadership resource collection expand, and many Montessori leaders find the support they need.  What became clear was that the community of leaders needed more resources for parenti…

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A New Year of Montessori Blogging: Parent Education Blog Topics For Your School Website

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A Great Goal For 2022

A great New Year’s resolution to help boost interest and enrollment at your Montessori school in 2022 is to create compelling blog articles for parents on your school website! Content marketing is a fantastic way to keep your website refreshed, help your SEO efforts, educate families on Montessori philosophy, and establish yourself as a thought leader in the Montessori space. 

I could easily go on for days about the many reasons you should be investing more time in your s…

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Eight Essential Elements Of A Montessori Information Packet

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Do you have a detailed information packet available to prospective families who are looking into your school? It is a great way to allow prospectives to learn more about Montessori directly from you, answer some questions they might be asking, and help them to do their own research. Most importantly; having an easily accessible and thorough information packet gives prospective parents a great first impression!

What is an information packet and at what stage of the admissions process should pare…

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A Deep Dive Into the Montessori Admissions Funnel

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Managing admissions is a major part of school leadership. During the admissions process parents will discover more about your school, you will be able to learn more about prospective families, leading to new Montessori students enrolled at your school! It can be a lot to juggle, especially when you have several prospective families all at different stages, so it is very helpful to have a break down, a plan, and a clear end goal.

So, let us ask...

When was the last time you took a deep dive int…

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Strengthening Your Community at Your Montessori School this Holiday Season

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November and December present several opportunities for Montessori schools to connect with families, utilize parenting education, and create stronger and more unified communities!

It is a time that represents the holiday season for several cultures. For schools in the United States, it represents a time to be giving and grateful, and it is a time of year where parents can create traditions and memories with their children. Montessori schools can use this time to create their own traditions and …

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It’s Okay To Be Persistent: Why Email Nurture Campaigns Will Set Your Montessori School Apart From The Rest!

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If you’re a Montessorian, then it’s likely that the word “Pushy” isn’t a part of your vocabulary. That’s why some Montessori schools are hesitant to launch an email marketing campaign to communicate with prospective parents in their communities. We’ve heard it time and time again with several Montessori leaders:

  • “We don’t want to bombard prospective parents with intrusive emails...”

  • “We don’t want prospective parents to be annoyed with us reaching out to them...”

  • “We value face to face comm…

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How Digital Marketing Can Maximize Your Montessori School Fundraising

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For most non-profit Montessori schools, donations form a significant part of annual income. Campaigns and donations can take many different forms, but the truth is that all fundraising campaigns benefit from well-planned marketing to provide the best results. 

Because we’re digital marketers, we focus on how digital marketing can maximize your fundraising efforts. Here are some tips to get you started!

Include Giving on your Website

If you rely on donations to keep your school running, dedica…

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Raising Montessori Awareness For Generations To Come

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People May Know The Name Montessori... But Do They Know What It Means?

In recent years, the Montessori name has picked up plenty of recognition, but there continues to be misinformation about what Montessori actually is. This has created challenges for many Montessori schools, as prospective parents may not understand the value of Montessori education from initial impressions. 

The challenges don't stop with prospective parents. Misinformation and a lack of overall awareness have led to a shor…

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The Ultimate Guide to Google Ads

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What Is Google Ads? How Does Google Ads Work?

Google Ads (formerly Google AdWords) is so much more than those little paid ads at the top of a search results page—although that’s how most of us might recognize it:

Admittedly, the online advertising industry is known for being a bit cryptic to the average person. 

So if you keep hearing about “PPC advertising” or “Google Ads” and just want to understand what the heck these things mean—this guide is here to help. 

No shame in learning (or rel…

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