Montessori Marketing Insider
The Complete Guide to Google AdWords for Montessori Schools
Marketing a Montessori School is difficult. How is that for the understatement of the century?
One of the questions we get most often is, simply, “Where do I start?”
What marketing avenues actually move the needle? And, what marketing channels provide the most reliable returns on your investment?
The answer, in our years of experience marketing our own Montessori schools, has consistently been Google AdWords.
Google AdWords, sometimes also referred to as Pay-Per-Clic…
Facebook Ad Strategy: How to Increase Enrollment by Advertising Less
Two billion people use Facebook every month.
When you think about that for a moment, it’s no wonder roughly 5 million businesses choose to advertise on the social media site.
With a little time and effort, Facebook can be a powerful advertising tool for your Montessori school—one that can help you increase enrollment by reaching even more potential families.
In this blog we will take a look at how to utilize Facebook advertising effectively (and for any budget) with the help of a few…
Facebook Pixel: Re-market to website visitors on Facebook
Have you ever paid for advertising on Facebook but felt disappointed in the results?
You can see there was engagement, but you don’t know anything about the visitors and you have no way to communicate with them again...or do you?
The Facebook Pixel allows you to do exactly that.
First, what is the Facebook Pixel?
The Facebook Pixel is a piece of code you place on your website. This code automatically detects if a visitor on your website is logged into Facebook and tracks their acco…
Website design: Creating the Perfect Homepage
There are many thousands of primary and elementary schools out there for parents to consider. In many cases, your website is the only chance you get to show parents why they should choose you over your competition.
While having a beautiful website is often desirable, I think I speak for every Montessorian when I say that I would choose an effective and highly converting website that grows my school over a pretty website any day.
I'm happy to tell you that this is actually quite simple to do i…
Google My Business: Enable parents to discover your Montessori School on Google
Right now, a parent is searching online for a school for their child. It’s one of the most important decisions a parent can make — one they won’t take lightly.
Do you know what search engine they’re using?
You guessed it. Google.
Google is the undisputed king of search, where the world goes to find answers to all kinds of ordinary and outrageous questions; and it’s vitally important that your school appears in the results for prospective parents.
There is an entire industry aro…
Calendly: Let Parents Schedule a Tour Online, for Free
If you’re looking for a quick win for your Montessori school’s marketing, this is the blog for you.
We’ll be discussing Calendly, a software that allows parents to schedule a tour online for free, with automatic follow-up and rescheduling, completely eliminating the need for manual scheduling.
Interested? Let’s get started
If you are like most Montessori schools, you manually schedule tours. Someone in your office has the unfortunate task of scheduling, confirming, remindi…
Trackable links: Powerful (and easy) website tracking that you've never heard of
Have you ever:
- Felt frustrated by the lack of clarity in your website analytics data?
- Known that your social marketing was effective but not sure exactly which part?
- Wished you knew which marketing efforts produced the best tours?
It’s incredibly frustrating to try to make major decisions without accurate and specific data, especially when it comes to online marketing. That’s why tracking should be a critical piece of every Montessori school’s marketing strategy.
In fact, how seri…
Cost Per Enrollment: Know This Number and Win at Marketing
Marketing has changed.
You no longer have to advertise as broadly as possible in hopes that your school enrollment increases as a by-product.
Now, you can track (down to the penny) how much each new enrollment costs you and where you should direct your budget to reap the best results.
That’s the magic number: your cost per enrollment (hereafter referred to as CPE).
Knowing this number will allow you to reliably increase your Montessori school’s enrollment through digital marke…
Lead Magnets: Why No One Wants Your Newsletter (and What to Do Instead)
Or to say it more accurately prospective parents looking for a school to educate and develop their child to reach their maximum potential are not interested in signing up for your newsletter.
They need you to solve a problem or give them some kind of value.
If you don’t (or if it isn’t obvious to them that you do), that prospective parent will quickly disengage and look somewhere else.
I’m sorry to be s…
Yelp: Your Yelp Profile Looks Lost. Go Claim It!
Did you know that Apple Maps, an app included on every device Apple ever made, uses Yelp for its business information?
That’s several million devices that don’t know who you are if you haven’t claimed your Yelp profile.
And guess what?
You can do it in about 5 minutes.
Yelp business profiles: An overview
You might be wondering what exactly a Yelp profile is.
Essentially, a Yelp profile is an online business listing that users can search for and engage with online. It is …