In this course, you'll learn how to grow your email list and engage your subscribers by offering a lead magnet. 

Lead Magnets are items of value that you offer your website visitors in exchange for their contact information. To do this, we'll use MailChimp, the most popular email marketing platform available. It's easy-to-use and low cost (free!). We'll explain what a lead magnet is, show you how to create and embed an opt-in form on your website, and set up automation to deliver lead magnets and email sequences automatically. (Reference our glossary for term definitions)