For Montessorians. By Montessorians.
Friends,
My name is Matt Hillis and I am the Executive Director of the Bergamo Montessori School in Sacramento, California. Our school was founded in 1975 by a passionate Montessorian who, for decades, led a small but mighty program for children from Primary through Elementary.
Like you, she struggled with doing it all - working with guides, interfacing with parents, giving tours, and doing all the “little things” that are the day-to day reality of running a Montessori school.
Marketing was always last on the list. For years, a display ad in the phone book would suffice and the phone would ring just enough to keep a steady flow of parents to the school.
Oh, but times have changed!
The yellow pages are dead. Competition from other programs continues to increase. New parents spend the majority of their day online. In order for your school to survive, you have to promote yourself in a new and radical way.
But how do you start?
I joined the school in 2004 with a unique perspective as a Montessori alumnus and recently trained Montessori guide. After realizing that my true talents were in supporting the school outside of the classroom, I began to focus on growing the school, specifically with digital marketing.
The result? Our school has grown exponentially to nearly 500 children. In that time I have made some big mistakes and have had some outstanding successes. Through those successes and failures, I developed an extraordinary library of tools, knowledge and relationships that have all helped our Montessori school grow like a weed.
The purpose of Nido Marketing is to share what I have learned with you. We are the only marketing agency in the world founded by a Montessorian to focus exclusively on Montessori schools.
As you know, admissions is the key to leading a vibrant Montessori school. If you’re ready to attract more potential parents, schedule more tours and increase enrollment, click below to get started.
Our Mission
Nido Marketing is dedicated to advancing Montessori schools worldwide by offering digital marketing services, content, and resources tailored specifically to promote the unique benefits of Montessori education.
Meet Our Team
Matt Hillis
Co-Founder
Matt Hillis is our co-founder and Montessori leader. His vision and determination to finetune marketing strategies for Montessori schools drives Nido Marketing’s focus and approach to helping schools grow.
He is the Executive Director of Bergamo Montessori Schools, the oldest Montessori program in the greater Sacramento area. His role focuses on organizational development, training, marketing and strategic growth. Since assuming the position in 2004, the enrollment of the schools has grown 200% to nearly 500 students.
Matt is Vice President of the Montessori Administrator's Association, a non-profit organization that supports the development of authentic Montessori schools. He also developed and continues to manage MariaMontessori.com, one of the highest trafficked Montessori information sites in the world.
Matt holds a Bachelor's Degree in History from the University of California at Davis and a Montessori teaching credential from the American Montessori Society.
Kasim Aslam
Co-Founder
Camille Campbell
Executive Director
Camille loves helping Montessori Schools grow and thrive through strategic, effective, and efficient digital marketing. She brings a unique perspective with her background in Montessori administration, high-tech, marketing, and design.
Prior to joining the team at Nido Marketing, Camille co-founded Hollis Montessori School in 2008. She wore many hats, including board member, parent, and ultimately Assistant Head of School and Admissions Director. She utilized digital marketing and automation to successfully grow her school from the ground up.
Camille has a Bachelor's degree in Computer Engineering and professional training in Graphic Design. In addition to her role as a school administrator, she has worked as a software engineer, web developer, and graphic designer. She lives in New Hampshire with her husband and has two college-age daughters who attended Montessori school.
Camila Campuzano
Community Manager
Camila is passionate about connecting like-minded Montessorians with one another on a variety of online platforms, so they may find the tools they need to be successful. Her work at Nido Marketing ensures that Montessorians have a place to connect, ask questions, and exchange resources.
Before joining the Nido Marketing team, Camila grew up in and around Montessori. She attended Northwood Montessori School and spent her summers volunteering at the school. She loved working with younger children and often assisted teachers and school administrators with the inner workings of running a non-profit organization.
Camila went to university in New York City where she earned her Bachelor's degree in Marketing and Communications with a specialty in Social Media and Public Relations. She currently lives in London, England with her partner, and in her free time enjoys the outdoors by completing walking trails along the English countryside.
John Moran
Chief Strategist
John is the paid search and social architect for Nido Marketing. With over 9 years of experience in digital marketing, John crafts our member's campaigns to create optimal results using a Montessori-specific templated approach that adjusts to each member's unique ecosystem.
He is a Certified Google Partner and a Digital Marketer Certified Partner.
He has successfully managed 100+ accounts and currently oversees over $200,000 per month in Google Ad spend. Most recently, he helped to build, launch and market the Ford Motor Company's Dealership video marketing initiative.
He lives with his wife, Sam, and their two daughters in Cave Creek, Arizona. John enjoys the outdoors, especially hiking and cold weather camping.
Kristi Favaloro
Content Writer
Kristi is the content writer at Nido Marketing. She creates our blogs, emails, and social media posts for members to use on their school websites and outreach. Kristi taught for 15 years, has an AMS lower elementary credential and a M.Ed. in Montessori Integrative Learning. She is especially interested in integrating art into the classroom, bringing children out into nature, and finding ways to bring Montessori to as many children as possible.
Kristi lives in upstate New York with her husband and two children. In addition to her content writing, Kristi serves on the board of the Radix Ecological Sustainability Center in Albany. In her spare time she enjoys cooking for her family and hiking in the Adirondacks.
Ivan Bunin
Technical Team Leader
Ivan owns the intricate details which foster great results for our members. He has a broad range of skills in design and marketing studios, e-commerce businesses, and personal assistance that gives him the ability to find a solution to any ongoing question.
Ivan lives in Poland and dreams of traveling to places like the United States, Cuba, and France, and many other countries. He plays guitar, does card tricks, and loves sports, drawing, and calligraphy.
Danish Ashrafi
Front End Web Dev. & Designer
Danish is a Front End Web Developer & Graphic Designer. His previous work experiences have enabled him to gain a broad and diverse understanding of the mindset and skills needed to succeed as a Front-end developer and graphic designer.
These skills, combined with his ability to adapt to a wide variety of circumstances and to manage many responsibilities while nurturing necessary lines of communication with others, He has over five years of experience designing & developing websites for various agencies. His credentials compliment the fact that he’s very well versed in different sectors of design and development websites.
Donna D'Hoostelaere
Parent Education
Donna D’Hoostelaere is a life-long learner and AMI-trained Montessori guide who founded Aldea Montessori in 2001. For 30 years, Donna has worked with Montessori schools, first as a parent volunteer, then as a classroom guide, administrator, and school owner. She has experience on both sides of the table--having questions as a parent and having answers as a trained guide--and has made it her mission to share everything she has learned with parents and other schools' staff. Donna has been a public speaker about Montessori and general parenting for 15+ years. She has created videos that are being used world-wide for parenting education.
Donna has a Masters degree in Education from St. Catherine University, as well as certifications in the Nurtured Heart Approach (Certified Trainer in 2014 and a Certified Advanced Trainer in 2018). She is a Leadership Parenting Coach with The John Rosemond Leadership Parenting Institute and a certified Facilitator with NuParent, a unique parenting education program created by Children’s Bureau.
Jacqueline Chan
Graphic Designer
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For over 15 years, Solutions 8 has helped more than 500 organizations grow and scale using their proven digital marketing process. They are the driving force behind Nido Marketing, providing digital marketing knowledge and insights from years of experience so that Montessori Schools like yours can grow and reach their full potential.
