Local Listings, Google Search Console, and Google Analytics | News You Can Use 3/1/2018
I hope you are doing well. This is your weekly "News You Can Use" from Nido Marketing!
- When is the last time you checked the accuracy of your local listings? Did you know that there are over 60 local listing services that you need to check? And, if they are incorrect it may be hard for prospective parents to find you online? Overwhelmed? Don't be. We've got your back.
Check out this nifty, free tool on our website that will do all the heavy lifting for you. Just plug in your school info and we will check all of your listings and provide a concise report to help you take action with any corrections. This is a free tool for all members (even First Plane!) so be sure to take advantage of it.
- Does Google know your school exists? What keywords drive most of your traffic? Which landing pages are making an impact for your school?
You can find out all this information post haste. And it's free! Check out this new blog post about Google Search Console and you will get all the deets about how to use it to help refine your online marketing.
- Looking for a deeper dive into the data about your visitors to your website? Google Analytics is the tool to use. Plane Two members and above have access to a comprehensive course on how to set it up, how to use it and how to interpret the data.
As Peter Drucker said, "What gets measured, gets managed". The data that Google Analytics provides will help you do just that.
The Nido Marketing team will be in Denver for the AMS Conference in March. Let's sit down, have a coffee and discuss your school. We are here to help! Schedule your time to meet with us in Denver here.
Remember, we host weekly office hours every Friday at 10:30am PST. To register, please visit: nidomarketing.com/officehours