Weekly News from Matt Hillis - January 9th, 2018

Hello Montessorians,
Matt Hillis here. Welcome back from break!

I am excited to share our weekly video blog with you. Each week, I will be providing valuable information on Montessori marketing. Please click on the video to watch!
I know you are busy and that's why we're here! I want to help you cut through the noise and drill down to the marketing tools that really work.
Let's get started!
Tip of the week
At Bergamo Schools, we were able to book 16 tours for our first week back at school...while our office was closed! How? Meet Calendly.com. We strongly recommend this awesome (and free) tool to all of our members. 
Here's a great blog on what Calendly is exactly and how to use it. For our Second Plane members, we also have a great course that walks you through each step. 
Check out our latest blog:
The Complete Guide to Google AdWords for Montessori Schools. Google AdWords continues to be our highest performing marketing channel for Bergamo Schools. While it can be cost prohibitive, it is definitely worth it. 
We also have a course coming soon on setting up and managing your Google AdWords account! Stay tuned for updates.
Our latest course
Here's a great course that we strongly recommend to those of you who are interested in establishing yourselves as thought leaders: How to create a content schedule for the year
This great course, available to our Second Plane subscribers and higher, outlines a step-by-step process for planning every facet your annual content schedule. You can find that course by visiting the "courses" section in the member's area.
Content highlight:
Don't forget! Second Plane subscribers also have access to our monthly social media content. One of our trained Montessorians (who also happens to be an amazing professional writer) creates pre-written social media posts that you can use to make sure your social channels remain up to date. Visit the "resources" section in the member's area to download that content.
Wrapping it up...
If there's anything specific you would like us to speak to, please let me know! You can reply directly to this email. We would love your suggestions for content you would like to see, courses you would like created, or other services that you feel would serve the Montessori community. 
While the early access period is now over, I don't want that to be the end of our engagement. Even if you don't choose to sign up for our Second Plane, I still want to continue to provide as much value as possible to our First Plane members.
Thank you so much for being a part of the Nido community. I speak on behalf of the entire Nido team when I say we are truly grateful to have you and eager to help you grow your school!
Warm regards,

Matt Hillis
P.S. Did you know that we decreased the price of our Second Plane membership from $97 to $47? This was done after getting valuable feedback from our early access members. This is a permanent reduction so there's no pressure to take any action. We are here for you when you're ready.
P.P.S. If you still haven't scheduled your FREE one-on-one consulting call, we would love the opportunity to speak with you. Click here to schedule a call



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